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Porsche needs more people for Mission E

In an effort to get the all-electric Mission E on the road, Porsche is hiring an additional 400 people – on top of the 1,000 it previously hired – to work on the production and development of the vehicle. The majority of the new employees will work at the automaker's plant in Zuffenhausen, which is located close to Stuttgart, Germany, while others will focus on e-mobility, vehicle connectivity, and other related fields. In addition to hiring these new employees, Porsche is also looking for roughly 100 IT specialists, 50 creatives, and 70 more apprentices as part of an industry-wide push, though the Mission E is still four years away from going into production. In an interview with Australia's Drive, August Achleitner, product director for the 911, revealed that the automaker does not have any current plans to put an electric 911 on to the road. "Right now it wouldn't make sense in our opinion to offer an electric 911, or hybrid version, because there are so many disadvantages of such a concept with this narrow layout of a 911," stated Achleitner. While the automaker is currently not interested in creating an electric 911, Achleitner believes that vehicle could become a possibility in the future – 10 years into the future. Achleitner points towards a lack of demand for an electric 911 as another hindrance to the vehicle. Achleitner's comments go directly against what Lutz Meschke, a board member at Porsche AG, stated earlier this year. In March, one of Porsche's official Twitter accounts claimed that the automaker would offer a hybrid version of every model in its lineup, including the 911. Porsche never released any specific dates on when its mass hybridization project would begin, as the automaker uses the term "near future" to describe its plans. Related Video: Featured Gallery Porsche Mission E Concept: Frankfurt 2015 View 37 Photos News Source: Drive, PorscheImage Credit: Copyright 2015 Drew Phillips / AOL Green Hirings/Firings/Layoffs Porsche Coupe Electric Sedan porsche mission e porsche mission e concept

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Nick Murray's problematic Porsche 911 shows the power of a viral video

When Nick Murray took delivery of his 2013 Porsche 911 Carrera S in June 2013, he had saved for it for the past five years. He didn't just pluck a random 911 off a dealer lot. He specially ordered his car with thousands of dollars in extras tailored just to him, and he captured all of the options on his YouTube channel. The love affair didn't last long. Eventually the channel became a place for Nick to air his growing list of grievances about his deteriorating 911. Eventually, his mix of righteous indignation and sarcasm went viral.
By late December, he had already had four warranty repairs done on the car. Things got much worse in March. The computers began resetting whenever Nick drove over large bumps. There was also an acrid, electrical smell that occasionally permeated the cabin. Murray filed for Lemon Law protection. Porsche Cars North America contacted him for the first time to fix the problem, but it didn't help.
Things culminated in April when Murray put up a new video that showed more troubles. He began arbitration with Porsche and asked for either his full purchase price back or an exact replacement. The company countered with a portion of what the car was worth, based on its mileage. Murray refused and turned to his YouTube watchers for help. He asked them to spread the word, and the video went viral with over 800,000 views as of this writing. Supporters posted it multiple times on Porsche's Facebook and Twitter sites.