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Son of Porsche 911 designer recalls 1963 Frankfurt debut

The Goodwood Revival is described by its presenters as the greatest motorsport racing party of the year. We often focus heavily on the motorsports, but you can't forget about the party. For the first preview of the new 911 Turbo in the UK, Porsche recreated its booth from the Frankfurt Motor Show in 1963 - the time and place of the original 911's public debut.
Porsche's cameras also caught up with Mark Porsche, the great grandson of Dr. Ferdinand Porsche and son of the late Ferdinand Alexander "Butzi" Porsche, who oversaw the design of the 911. Mark Porsche admires the 911's friendly design, which is set off by the round headlights, and says his mother, who was at the original Frankfurt booth in 1963, was milling around the booth at Goodwood - no doubt taking a trip down memory lane.

Porsche recommits to Le Mans through 2018

Porsche is back at the forefront of sports endurance racing, and it has no intention of leaving anytime soon. The German automaker announced that it will stay in the LMP1 class of both the 24 Hours of Le Mans and the FIA World Endurance Championship through the end of 2018. So its rivals can look forward to a good three more years of heated competition at least. After winning at Le Mans a record 16 times, Porsche dropped out of competition for top honors in 1998. It returned to the front of the grid last year with the 919 Hybrid, winning the 6 Hours of Sao Paulo at the end of its debut season. Its greater victory, however, came earlier this summer when the revised version took a dominant 1-2 finish in the famous French endurance race. That put the team from Weissach in the lead for the World Endurance Championship, which it (spoiler alert!) further extended this weekend with another 1-2 finish in the inaugural 6 Hours of Nurburgring. "Motorsport is an important part of Porsche's brand identity – but not an end in itself. Racing has got to help the technology of future road going sports cars," said Porsche chief Matthias Muller in the statement below. "It was the revolutionary efficiency regulations that convinced us to return to top-level motorsport for the 2014 season. That we have managed to take the crown jewels of endurance racing in only our second year, with a one-two result in Le Mans in 2015 with our highly innovative and complex 919, is an outstanding testimony to the people in the Weissach research and development centre. The competition bears fruits and we see further potential for future synergy between the racing and road car programmes. This is why we have extended the programme." FIA World Endurance Championship (WEC) and 24-Hours of Le Mans Porsche confirms LMP1 programme up to end of 2018 Stuttgart. Porsche continues racing into the future with the 919 Hybrid: The board of Porsche AG has decided to extend the Le Mans prototype programme until the end of the 2018 season. With its ground-breaking concept – a downsizing turbo engine and powerful energy recovery systems, combined with an extreme lightweight design – the racing car with a performance of around 1,000 hp serves as a research laboratory for future sports car technology. Matthias Muller, Chairman of the Executive Board of Porsche AG, said: "Motorsport is an important part of Porsche's brand identity – but not an end in itself.

Porsche CEO Oliver Blume will be installed as head of the VW brand

Volkswagen Chief Executive Herbert Diess is planning to promote Porsche CEO Oliver Blume to take over as the head of the VW brand, according to a report from Auto Motor und Sport. Citing company sources, the German site said Bernhard Maier, who currently sits at the head of VW's Skoda brand, will lead Porsche in Blume's place. A shuffle at VW isn't surprising. The last thing Volkswagen needs as it transitions away from its long-running "clean diesel" TDI fiasco and into a clean electric ID future is negative press surrounding its burgeoning electrified lineup. Unfortunately, the ID.3 launch has been marred by software issues, with Manager magazine citing company engineers saying "the basic architecture was developed too hastily." Because of that underlying issue, various modules "often do not understand each other" and suffer dropouts. The brand-new eighth-generation Golf launch was also troubled and pushed back due to software problems. And more recently, Volkswagen was forced to pull an advertisement after admitting it was racist and insulting. That marketing misstep, according to the report, will lead to the firing of Chief Marketing Officer Jochen Sengpiehl. Related Video: