2013 Porsche Panamera 4drhb Gts on 2040-cars

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Are you the Porsche Pajun?

The prospect of Porsche building a smaller version of the Panamera has been an on-again, off-again proposition as the German automaker seems to go back and forth on the project. Last we heard, Porsche had pushed back the so-called Pajun (shorthand for Panamera Junior) until 2019 at the earliest, but we could be looking at it right here.
The automaker's everything-but-automotive division Porsche Design is working on a luxury condo complex called (simply enough) Porsche Design Tower. It's been three years in the making and will take at least another year or two to complete, but the gist of it is that the 57-floor building will include 132 apartments, each with its own en-suite garage in which the residents' cars will be parked thanks to giant elevators.
Porsche Design released a series of renderings showing what the property will look like once complete. Most of the renderings feature Porsches, of course - production models you can find in any of the brand's showrooms, like the one just 23 miles away in Coral Gables. But one of the renderings of the giant glass elevators shows something rather unusual.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche updates 919 Hybrid racer for 2015 season

Porsche's grand return to the elite level of global endurance racing showed mixed success in its first year. The company did score one victory in the 2014 FIA World Endurance Championship season during the race in Brazil but finished in third place overall among the three factory manufacturers. Porsche is hoping for a few more wins in 2015 and is releasing its first shots of the updated car to achieve those triumphs when things kick off in April. The team's racer is still called the 919 Hybrid, but Porsche promises this second-generation version is a "comprehensive evolution" compared to last year. The most obvious change is the redesigned front end where the styling now features a simple horizontal intake running across the front (compare to 2014, below). The nose area also now flares out to the windshield. The side grows a more complicated look, though, with a series of fins just behind the driver compartment. Porsche isn't divulging many details about anything different under the skin. The 2015 919 is still propelled by a 2.0-liter turbocharged V4, and an electric motor powers the front wheels. There are also two energy recovery systems. In addition to the previous challengers from Audi and Toyota, Porsche has one more competitor in the factory ranks this season. The Nissan GT-R LM Nismo is rumored to be a radical departure from the rest of the field with an engine possibly located in front of the driver. Read the German brand's very brief release about the updated 919 Hybrid below and click through the gallery to see how it looks. Track debut for 2015 Porsche 919 Hybrid Stuttgart. Extensive testing with the second generation of Porsche's Le Mans prototype will begin on January 18, on Abu Dhabi's Yas Marina Circuit. As scheduled, this marks the start of the 2015 motorsport season for the Porsche Team. The new Porsche 919 Hybrid has already had its roll-out on the Weissach test track. As a next step, there will be several performance and endurance tests before the WEC season opener on April 12 in Silverstone, Great Britain. The new Porsche 919 Hybrid is a comprehensive evolution of the successful car that made its debut in 2014. It will feature the same innovative drivetrain concept consisting of a 2-litre V4 turbocharged petrol engine, an electric motor powering the front wheels, and two energy recovery systems. The new generation car had its first roll-out on December 15, 2014.