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Porsche to decide soon on Bugatti future

WEISSACH, Germany — Volkswagen will soon decide on the future of its luxury brand Bugatti, Oliver Blume, Volkswagen management board member and CEO of Porsche AG, said on Monday. Last week, Reuters reported that Bugatti was working on a strategic partnership with Rimac, which will likely result in a joint venture between Porsche and Rimac, with Porsche as a minority partner, Volkswagen CEO Herbert Diess said in March. "The future of Bugatti is an issue that will be decided on a group level," Porsche said in a statement, declining to comment further. Porsche boss Oliver Blume earlier this year said intense discussions on Bugatti's future were ongoing and that Rimac could play a role as the brands were a good technological fit, adding that a decision was expected in the first half of 2021.  

Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Gooding's Pebble Beach auction tops $128 million in sales

While the million-dollar cars are now packed up for Monterey Car Week, the auction results keeping rolling in. Gooding & Co. set a two-day company record by moving over $128 million in beautiful classics during the event. Of the 115 lots that sold, three brought over $10 million, and 26 more went for over a million. In a surprise to no one, a Ferrari led the way when a 1961 250 GT SWB California Spider sold for $16.83 million. That was a new single-lot record for the auction house. In a close second place, a 250 GT SWB Berlinetta Speciale previously owned by famed auto designer Nuccio Bertone went for $16.5 million. Rounding out the top three, a 1982 Porsche 956 that won Le Mans in 1983 cleared $10.12 million. Porsche also grabbed fourth place with a 1960 RS60 going for $5.4 million, and rounding out the top five was a 1957 Ferrari 410 Superamerica Series II Coupe for $5.1 million. Check out the gallery above for a look at many of the beautiful vehicles in the sale. While the press release below lists the top sellers, you can check out the prices and info for all of the lots on Gooding's website, here. Gooding & Company's Two-Day Pebble Beach Auctions Realizes More Than $128 Million 3 cars sell above $10 million, 26 cars above $1 million New auction records broken for Ferrari and Porsche Pebble Beach, Calif. (August 17, 2015) – Gooding & Company, the official auction house of Pebble Beach Concours d'Elegance®, realized more than $128 million at its Pebble Beach Auctions this weekend, resulting in a two-day sales company record. During the two-day sale, the auction house sold 115 of 129 lots, an 89% sale rate and their highest ever average price of $1,113,896 per car. During the auction weekend, an impressive 26 cars sold over the $1 million mark including three vehicles over $10 million. World records were broken as new market standards were set for Ferrari and Porsche, including a 1961 Ferrari 250 GT SWB California Spider (sold for $16,830,000), 1962 Ferrari 250 GT SWB Berlinetta Speciale (sold for $16,500,000), Le Mans-winning 1982 Porsche 956 (sold for $10,120,000), 1960 Porsche RS60 (sold for $5,400,000), 1957 Ferrari 410 Superamerica Series II Coupe (sold for $5,087,500), and a 1988 Porsche 959 Komfort (sold for $1,732,500). David Gooding, President of Gooding & Company: "New bench marks were set and our company hit a new record for highest two-day sale.