2011 Porsche Panamera Turbo on 2040-cars

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Petrolicious finds a Porsche 356 that thrives on dirt roads

Matt Hummel is absolutely not the typical vintage Porsche owner. Instead, his mantra is simple: "Get it running!" In the latest video from Petrolicious, hop behind the wheel of a well-loved 1956 Porsche 356 for a blast over some rutted dirt and gravel roads with a fascinating owner. When he found it, Hummel's 356 had been sitting in a barn since the late '70s, and it looked extremely rough. Despite the beat condition, he eventually decided not to just let the coupe sit anymore and used some parts that he had to get it running again. Now, the Porsche with its flaking paint and ripped interior is Hummel's favorite companion for getting lost on rural roads. While Hummel's story is fascinating, Petrolicious does a superb job on the cinematography, too. This 356 lives in some picturesque surroundings, and the video captures that scenery beautifully.

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.