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Auto blog
VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
2018 Mazda6, Porsche Panamera and Nissan Titan | Autoblog Podcast #541
Fri, May 18 2018On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Associate Editor Reese Counts. We talk about driving the updated, turbocharged 2018 Mazda6, 2018 Porsche Panamera Sport Turismo 4S Sport Turismo and the 2018 Nissan Titan S 4x4 King Cab. We also discuss aftermarket parts for the Chevy Colorado, pick our favorite 50th Anniversary Hot Wheels and, as always, help a listener buy a new car in our "Spend My Money" segment. Autoblog Podcast #541 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: Mazda6, Porsche Panamera, Nissan Titan The aftermarket takes on the Chevy Colorado 50th Anniversary Hot Wheels Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Aftermarket Podcasts Chevrolet Mazda Nissan Porsche Car Buying Truck Wagon Sedan Hot Wheels porsche panamera sport turismo
eGarage video features Helmuth Bott's personal Porsche 959 prototype
Fri, 12 Apr 2013"We thought we were going to build a super-911," said Peter Schutz, former CEO of Porsche AG of the development of the Porsche 959. That was before it started getting expensive. At that point, Helmuth Bott, Porsche R&D director got frightened. Costs ballooned because of the all-wheel drive, sequential turbocharging and other technology Porsche had never even thought about when it set out to build a 911 to compete in Group B. Schutz continued, "The amount of resources we were committing got totally out of hand." Instead of pulling the plug, Bott doubled down and drew on the strength of his brilliant team to build a car whose impact is still echoing aross the industry.
"It's probably one of our most prized possessions" says Don Leatherwood, Director of the Brumos collection where Dr. Bott's personal prototype resides, and where Frazer Spowart went to see the car and create a video for eGarage. Check out the sights and sounds of the 959 before it was the 959, and get personal takes on the car from Hurley Haywood, Peter Schutz and Don Leatherwood. Keep reading to see the video.