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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

The 2014 Ruf RCT offers rear-drive action with 911 Turbo fun

Ruf has 37 years of experience of turning Porsches into even higher performance machines. For the 2014 Geneva Motor Show, it's unveiling the RCT, or Ruf Carrera Turbo, which offers power to split the difference between Porsche's 911 Turbo and Turbo S models.
The RCT starts with a unique body kit with a new front air dam and drastically changed rear deck that combines both a small spoiler and air intake. Power is provided by a twin-turbocharged, 3.8-liter flat-six with 525 horsepower and 502 pound-feet of torque paired to either a seven-speed manual or seven-speed dual clutch transmission. That gives the Ruf a 5-hp and 15-lb-ft advantage over Porsche's own Turbo but is still less powerful than the full Turbo S. The RCT sprints to 62 miles per hour in 3.5 seconds and to a top speed of 196 mph.
However, the Ruf's big advantage is that it offers buyers the choice of either rear-wheel drive or all-wheel drive, while Stuttgart's turbo models are only available spinning all four wheels. The RCT can also offers upgrades like an integrated roll cage and custom suspension packages, should the buyer be so inclined to splash out on racing kit.

2015 Porsche Cayenne S Quick Spin

There are sporty SUVs, but until the Macan came along, the Porsche Cayenne was arguably the only pure definition of a 'sports SUV, a la sports car. The second-generation Cayenne is now five years old, but still looks fresh. It's handsome without obvious effort, especially with the optional 21-inch 911 Turbo wheels. The Cayenne S replaces the old, 400-horsepower, 4.8-liter V8 with the brand-new, Porsche-developed 3.6-liter twin-turbo V6. This engine is quickly proliferating through the range – it powers the current Panamera S and the Macan Turbo. That former 4.8-liter started life as a 4.5-liter with 350 horsepower way back in 2002, specifically developed for the Cayenne, and to the end it remained a potent engine. We tried the new forced-induction V6 with 420 hp earlier this year in the Panamera S, and other than a soggy exhaust note it maintained the character of the former V8 sport sedan, with lusty power and hasty delivery. So, how's it do in the Cayenne? Driving Notes The Cayenne S version of the TT V6 gets 420 hp and 406 pound-feet of torque. That means there's 37 more lb-ft than the previous V8, and 22 more lb-ft than in the new Panamera S. Yet the 607-pound difference in curb weight between the Panamera and Cayenne means the V6 has a heavier load to lift here. And it shows – the instant response is dulled. Stomping the right foot gets the eight-speed transmission rappelling through gears to provide a little kick, but real gumption doesn't come until the turbos kick in. We're maybe talking about a second of pause compared to the Panamera, but a noticeable second. Perhaps a small price to pay for slightly better fuel economy, if you really care about such in your 420-hp SUV. Part of why we notice that second is that the Cayenne S is so right-now everywhere else that any perceived hesitation gets extra attention. It offers a specific adjustability that many sports cars don't have, with one button adjusting the three-mode air suspension and a separate Sport button tweaking the steering, throttle, gear changes, and traction control. With Sport keeping all the horses at the ready and the optional Porsche Torque Vectoring holding things steady, you don't need to step up to the GTS trim to get immediate acceleration, crisp steering, flat cornering at very un-SUV-like speeds, and tremendous stopping power from a total of 20 brake pistons. That said, the exhaust note here could also use a shot of Bruce Banner's gamma rays.