2010 Porsche Panamera Turbo *prestige Imports* on 2040-cars

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Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

2017 Porsche 911 Carrera First Drive [w/video]

The second seismic shift in the history of the Porsche 911 is happening as you read this. The first came in the late 1990s, when air cooling was thrown out and a more modern, water-cooled setup was put in place. People freaked out, and prices of air-cooled 911s are now skyrocketing. But I'll argue that this second major change is an even bigger deal: The free-breathing, naturally aspirated engine is gone, in its place a smaller, more powerful, turbocharged lump. But there's no need to panic. Purists be damned; "no replacement for displacement" shouters be silenced. This forced-induction heart beats beautifully in the 911's rump. I'm behind the wheel of a 2017 911 Carrera S coupe, stopped at the base of a winding mountain road on Tenerife, the largest of the Spanish-owned Canary Islands off the northwest coast of Africa. A nearly identical 911 is ahead of me, piloted by one of Porsche's test drivers. The road is closed. Hired spotters watch the corners. I'm about to run up the mountain at full charge, Porsche's expert leading the way. This forced-induction heart beats beautifully in the 911's rump. Behind me is the new engine: a 3.0-liter, twin-turbocharged flat-six. At idle, it still has that unmistakably Porsche, horizontally opposed hum. I've got 420 horsepower and 368 pound-feet of torque to work with, increases of 20 hp and 43 lb-ft compared to the old 3.8-liter, naturally aspirated six. If I launch it, I'll hit 60 miles per hour in under four seconds. Power is routed through the Porsche Doppelkupplung transmission – the best dual-clutch tranny in the business – and the fat, 305-section Pirelli PZero tires out back get all that thrust to the ground. There's a strong engine noise, complemented by the sound of the turbos sucking in air via the intakes just below the rear window. And then there's the exhaust. The standard Carrera comes with two large outlets and the Carrera S replaces those with quad pipes. But I've got the optional sport exhaust, not pictured on the car you see here, with two round outlets moved toward the center of the 911's hiney. Not only do they look way cooler, they're a treat for the ears. The Spanish may have decided to tunnel through many of Tenerife's mountainsides, but the pleasure of punching the throttle and letting the exhaust sing easily makes up for any loss of scenic views. The Carrera S' full 368 lb-ft is available right from 1,700 rpm, and there's no lag prior to arrival.