2010 Porsche Panamera 4s on 2040-cars

Auto blog

1964 Porsche 356 Cabriolet Emory Outlaw First Drive

The black lacquer badge affixed to this 1964 Porsche 356 Cabriolet has two words on it: "356 Outlaws." When it was first produced by a jeweler in the 1980s for the Emory family, the word "Outlaw" was a term of pride only meaningful to the father-and-son team that were building these custom Porsches. Outside of their Orange County garage, the Outlaws attracted less respect than outlaw humans. In the past few years, Magnus Walker has helped Outlaws blow up outside nontraditional Porsche circles. Collector car brokers now happily promote Outlaw builds, and online how-to guides will teach you to create your own. Despite their newfound recognition, Outlaws began with Gary and Rod Emory and continue with Emory Motorsports. We didn't drive the black 1958 Porsche 356 Emory Special and silver 1959 356 Outlaw in the gallery – completed cars move through the shop so quickly that we couldn't organize a shoot and a drive on the same day. We drove a 1964 356C Outlaw that gets by with leather hood straps, deleted bumper guards, Raydot fender mirrors, and a drilled fuel filler cap poking through the hood. The interior is dressed in red leather in sanguine contrast to the beige German square weave carpet along the bulkheads. The three gauges are taken from a 904, the racer Porsche developed to succeed the 718. Emory's tuning lineage is as old as the cars he restores. Emory's tuning lineage is as old as the cars he restores. His grandfather Neil ran Valley Custom Shop in Burbank from 1948 to 1962, channeling and sectioning the slab-sided bodywork of '40s and '50s domestic sedans in ways that OEM designers would later adopt. Neil's tenure also included building the body for the SoCal Streamliner in 1950, the first hot rod to hit 200 miles per hour at the Bonneville Salt Flats. When Chick Iverson opened a Porsche dealership in Newport Beach he asked Neil to run the body shop. Neil's son Gary would become the parts manager. When he saw inventory being thrown out for lack of space, Gary then opened his own Porsche parts operation. Gary's son Rod started playing in the warehouse from the age of six, mixing and matching pieces to make go-karts and help build the Porsches Gary would sketch. Rod began his first restoration, a 1953 Porsche 356, at 14 years old. He spent two years on it, then went vintage racing. This wasn't a concours build – growing up in a parts shop, Rod had no qualms about using whatever suited his purpose and vision.

Get lost in Evo's sublime 2013 Car of the Year testing

Every year Evo stages its Car of the Year test, bringing the best performance cars in the world to one location for an epic shootout. This year the magazine pitted eight CotY finalists against each other on Route Napoleon in Southern France - Evo claims it's the "best road in the world" - and then proceeded to nitpick the smallest of faults on each car until the winner could be named. You see, this year's lineup of machines was just so good that only one car obviously wasn't CotY material from the get-go. Can you guess which one judging from the list below?
- Aston Martin V12 Vantage S
- Audi R8 V10 Plus

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?