2010 Panamera S - 8332 Miles on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche patent sketches show removable headrest wind deflector

While driving around in a convertible might seem glamorous, ask anyone with long hair and they'll likely tell you how it really is: the wind buffets, your hair goes everywhere and it's anything but glamorous. That's why you see so many convertibles driving with their tops up, their windows up or wind deflectors in place. But Porsche is apparently preparing to kick it up to the next level.
These patent drawings have leaked out, demonstrating what appears to be some new kind of wind-deflecting device being developed by Porsche. The mechanism is apparently fitted to the headrest itself and designed to keep the wind buffeting specifically around the head down to a minimum while allowing the car's occupants to enjoy the top-down driving experience.
No word on when it might hit the market, but we won't be surprised to see this kind of device appear on a future version of the Boxster or 911 Cabriolet. But nowhere else: despite the apparent leak, the patent drawings suggest that Porsche will be keeping this technology proprietary. Whether sister brands like Volkswagen, Bentley or Lamborghini will get their hands on it remains to be seen.

Porsche 911 celebrates 50 years of iconic motoring

Back in 1963, Porsche debuted the very first 911 at the Frankfurt Motor Show. And over the last 50 years, that coupe has grown to become one of the most iconic sports cars of all time. That in mind, you could easily chalk up this 50th Anniversary model as just one of the many special edition 911s that have graced our roads over the years, but dig a bit deeper and you'll see that this one is far more than just some unique paint and different wheels.
For starters, the 911 50th Anniversary Edition utilizes the wider Carrera 4/4S body, but retains its standard rear-wheel-drive configuration. Power comes from the Carrera S' 3.8-liter flat-six engine, but features a Powerkit upgrade that includes the Sport Chrono package and ups overall output to 400 horsepower and 430 pound-feet of torque. Hitting 60 miles per hour takes just 3.8 seconds if the car is fitted with Porsche's dual-clutch PDK gearbox, or 4.2 seconds if you choose the row-your-own seven-speed manual. Talk about going Over The Hill with a quickness.
Despite looking pretty tame, we're really hot on the appearance of this special 911, with its throwback flat gray paint job and new 20-inch wheels that look remarkably similar to the original Fuchs alloys of the 1963 model. Inside, you'll find green lettering on the instrument displays, white pointer needles and silver accents, and the leather seats have a fabric insert that's similar to the Pepita cloth from the original 911.