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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 919 Hybrid sets new qualifying record at Le Mans [w/video]

Porsche is getting off to a great start at Le Mans this year, setting a new qualifying lap record. Both Neel Jani and Timo Bernhardt clocked qualifying times in the latest Porsche 919 Hybrid that eclipse the previous record. At 3:16.887 and 3:17.767, both Porsche factory works drivers beat the record 3:18.51 qualifying time achieved by Stephane Sarrazin in the Peugeot 908 back in 2008. We should note, however, that these times are for the current track configuration. The outright qualifying record for any configuration still belongs to – you guessed it, also Porsche. Pedro Rodriguez pole position in 1971 in the Porsche 917 at 3:13.90. His teammate Jackie Oliver lapped even faster during the practice session at 3:13.6, and went on to set the fastest race lap that same year, which still stands at 3:18.4. The long and short of it, though, is that Porsche has been and remains the force to be reckoned with when it comes to outright pace around the French circuit. All that remains to be seen is whether the team can translate that pace into victory over the defending Le Mans winners at Audi and the reigning World Endurance Champions at Toyota. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 24 Hours of Le Mans : Porsche beats all records! As expected, this first day will be have been marked by the domination of the Porsche 919 Hybrid cars during the first qualifying practice and who totally smashed the record of the track. But let's be careful, Audi isn't far behind. In LM P2, an Oreca 05 from Team KCMG finished in front whereas the Aston Martins excelled in LM GTE Pro and LM GTE Am. During the free practice sessions that took place between 4 and 8pm, the competitors began carefully on a drying track after the afternoon rain. The red flag was presented only 5 minutes after the opening of the track because of an immobilized driver who had made a mistake (without any other consequence other than this neutralization) at braking point in the chicane ForzaMotorsport (first of the two chicanes on the Hunaudieres). The British driver Richard Bradley was the cause of this behind the steering wheel of the Oreca 05 n°47 of the Hong Kong team KCMG. The prototype LM P2 was brought back to the pits on the breakdown truck. A little later, the same Richard Bradley did the best time of the free session on this Oreca 05 n°47.

Jerry Seinfeld is selling three rare and valuable Porsches

Jerry Seinfeld, whose car guy status has come to the fore in the post-Seinfeld universe with Comedians in Cars Getting Coffee, is selling a few of his Porsches. If you're expecting half-completed restoration candidates or tired old 930s, you're mistaken. What Seinfeld considers excess, most Porsche museums would jump up and down for ... and they might. But they'll have to bid. The three-lot Seinfeld Collection will be the highlight of the Amelia Island Auction by Gooding & Company on March 11th. At the top of the pre-auction estimate heap is a 1955 550 Spyder, one of the most coveted road cars the company made. It could go for $6m or more, and it's an interesting and lovely shade of blue. A seafoam green 1958 356 A GS/GT Carrera Speedster could bring $2.5m, and appears to still be stripped-down and set up for racing, as it would have been originally. And at the bottom of the heap is the 1974 911 Carrera 3.0 IROC RSR once driven by Peter Revson in the famous Roger Penske International Race of Champions. It should bring something north of $1m. Why is Seinfeld selling these rare and desirable Porsches? According to the comedian, it's simply time to send some of his collection "back into the world, for someone else to enjoy, as I have." Fair enough, although with the celebrity name attached to the auction, that enjoyment isn't going to come cheaply. Related Video: Gooding & Company Announces an Unprecedented Offering From the Esteemed Jerry Seinfeld Collection to Headline Amelia Island Auction Three highlights from the collection will be on display at the company's Scottsdale Auctions – the 1955 Porsche 550 Spyder, 1958 Porsche 356 A 1500 GS/GT Carrera Speedster and 1974 Porsche 911 Carrera 3.0 IROC RSR SANTA MONICA, Calif. (January 19, 2015) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars with the tradition of presenting some of the greatest collections to ever come to market, is honored to announce a selection of consignments from The Jerry Seinfeld Collection to be sold at the Amelia Island Auction on March 11, 2016. A sampling of this exceptional collection will feature three historic Porsches at Gooding & Company's annual Scottsdale Auctions marquee beginning January 27, 2016.