2024 Porsche Macan on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Watch the incredibly complicated operation of Porsche's new targa roof

Despite Porsche having claimed the name, targa tops are nothing new. In addition to the semi-roofless version of the 911, plenty of cars in the past have used removable roof panels - the new Corvette Stingray has one (as have prior generations), and this type of open-air experience has been available on past vehicles like the Pontiac Solstice Coupe and Honda Civic del Sol.
But when Porsche took the top off its brand new 911 Targa here at the Detroit Auto Show, it was indeed cause for pause. Simply put, this is one of the most complicated and intricate electronic roof panel removal techniques we've ever seen, save perhaps, for the setup found on the Japanese-market Civic del Sol from the 1990s.
We won't spoil the video for you, but basically, rather than just the roof panel coming off, the entire rear glass area lifts away the body in order for the small section over the passenger compartment to slide back. This has to be incredibly expensive to repair once it inevitably breaks. And we highly doubt you'll be able to operate this mechanism at any speed.

Evo pits BMW M3 against Porsche Macan in drag battle

If you want to move five passengers in very rapid fashion and you've got a $75,000 budget, two newly introduced four-door models immediately come to mind - both are the highest performing vehicles in their respective segments. But which is faster off the line, to the 60-mile-per-hour benchmark or flat-out over an even longer run? Evo took both to paved aircraft runway to find out.
In lane one we've got the all-new Porsche Macan Turbo, which boasts a twin-turbocharged, 3.6-liter V6 rated at 400 horsepower and 406 pound-feet of torque. The Porsche is fitted with a seven-speed, dual-clutch gearbox, and the 4,244-pound crossover has the traction advantage of standard all-wheel drive. In lane two is the all-new BMW M3, powered by a twin-turbo 3.0-liter inline-six rated at 425 horsepower and 406 pound-feet of torque. It is also equipped with a seven-speed, dual-clutch gearbox, but only the rear wheels of the 3,595-pound sedan are driven. Both the BMW and Porsche arrive with launch control, which helps to remove driver error off the line.
Which automaker's launch control system is better off the line? Does all-wheel-drive grip give the crossover the advantage it needs to overcome its adversary's power-to-weight advantage? Will aerodynamics factor into the results? Which would you put in your garage, and why? The video may surprise you.