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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini could be sold or spun off from the Volkswagen Group

Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.

Porsche to offer next-gen 911 GT3 with a manual

Porsche may have offended some of the purists among its customer base when it rolled out the current 911 GT3 with only a dual-clutch transmission. But according to Car and Driver, the next GT3 will get a stick again. The development comes as the good folks at Zuffenhausen (and Weissach) attempt to balance the instant-shifting benefits of a DCT with the direct involvement of a conventional manual transmission. On the one hand, Porsche introduced a new seven-speed manual with the 991-generation model. On the other, it didn't offer that manual (or any manual for that matter) on the GT3 or even the more hardcore GT3 RS. In response to customer demand for a more back-to-basics approach, Porsche is preparing to introduce a new variant expected to be called the 911 R, with a manual, no turbos, and skinnier tires for a more linear driving experience. And the Cayman GT4 was launched only with a manual instead of a DCT. "The GT3 is full of systems that make sense on the track, but for the purist, there may be something lost," Porsche GT chief Andreas Preuninger told C/D. "It is our long-term goal to have the customer decide between the two approaches." In addition to the DCT, the current GT3 also features a four-wheel steering system. The shift (so to speak) back to a manual option in the next GT3 will undoubtedly come as a welcome development for those purists offended by the DCT-only option – to say nothing of Porsche's movement towards SUVs, diesels, and hybrids. That manual option may not, however, offer all seven forward cogs available in the stick-shift Carrera. One way or another, though, we don't doubt that most customers would still go for the dual-clutch option over the single on they can actuate themselves. Related Video: