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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Ex-F1 driver Mark Webber has tough life, shakes down Porsche 911 GT3 RS

It's good work if you can get it, and Mark Webber has got it. The works driver for the Porsche World Endurance Championship Team was apparently asked to moonlight in a video shoot for the company's new 911 GT3 RS at the Nurburgring Nordschleife, and what do you know, he complied. They don't appear to be going too quickly, and a racing driver asked to rein in what will be one of the most blistering cars we'll see this year must be very serious work, because Webber doesn't appear to be smiling at all. We'll guess there's a big smile on the inside, though, and some tales to tell to his Porsche teammates at the next WEC race. Maybe the next time we see the 911 GT3 RS at the 'Ring, it will be doing the timed lap we're all waiting for. Related Video:

Jay Leno plugs himself into Porsche's 918 Spyder

As one of the greatest sports car manufacturers of all time, when Porsche puts out a new, ultra-exclusive hypercar, enthusiasts tend to stand up and take note. Jay Leno is no exception, and now, the funnyman is finally getting his time with awesome 918 Spyder.
With his 1963 Porsche 356 and his 2005 Carrera GT flanking a Liquid Silver 918, Leno takes us through the basics of this plug-in hybrid roadster alongside Daniel Eastman of Porsche North America. Following the chat, Leno and Eastman take the German-plated car through the streets of California, testing it in a number of modes and even going on a short, all-electric freeway cruise.
If you're looking to learn more about the 918, or to just here its glorious gas engine at work, you'll want to scroll down and take a look at the latest episode of Jay Leno's Garage.