Msrp $78500 Cayman S Pdk Nav Prem Pkg Vent Seats Infotainment Pkg Pristine on 2040-cars

Auto blog

Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut

Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche Panamera Sport Turismo returns in these spy shots

Way back in 2012, Porsche got enthusiasts all hot and bothered with the Panamera Sport Turismo at the Paris Motor Show. The concept imagined a hybrid wagon with a shapely rear end. Porsche said at the time production was "possible," but these spy shots indicate the vehicle is actually under development now. Take a close look through the gallery and you'll see that this test car sports some light camouflage at the back, but it does nothing to hide the new rump. Compared to the sedan, the longer roof looks to provide extra headroom for rear passengers, along with a few extra cubes of cargo space. The rear glass sits more upright, and a spoiler visually lengthens the five-door. The wagon's front end is identical to other recent spy shots of the future Panamera. We don't have any technical details about the wagon, but it would likely share powertrains with the sedan. The cabin layout would probably also be identical, including touch-capacitive controls to replace traditional buttons. A Panamera wagon makes sense in the Porsche range. The long-roof version would offer all of the sedan's performance but have a little more room. If a customer with a family doesn't want a Cayenne, this would be the obvious alternative, and the massive 911 range shows Porsche isn't afraid to build a bevy of model variants. If you think a Panamera station wagon seems odd, just remember people thought a Porsche SUV was weird, too. And, of course, that move turned into a huge success for the company. Related Video: