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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche sells 919 Hybrid mockup for $100k on eBay

Want to spend $100k on a new Porsche? Your local dealership will gladly sell you a new 911, Panamera, or Cayenne in the right trim level and spec, with all the right boxes ticked. But one buyer in Singapore recently spent that on a Porsche he (or she) couldn't even drive. The non-functional vehicle in question was a full-scale replica of the 919 Hybrid – just like the ones that just took a one-two finish at the 24 Hours of Le Mans. Only this one was based on the 2014 spec that brought Porsche back to the forefront of endurance sportscar racing. Oh, and it has no running gear - electric or conventional. Porsche made a baker's dozen of these replicas to serve as showpieces and development models where a fully functional example wouldn't be needed. They're seldom sold, but Porsche Asia Pacific was given the green light to auction one off. Proceeds went towards charities helping disadvantaged children and the disabled. The fortunate collector ended up paying precisely $106,100 – that's in US dollars, not Singapore's – on eBay for the opportunity to put an all but completely authentic 919 Hybrid in his garage. Said collector won't be able to drive it, of course, but unless he was put through the kind of training that Mark Webber and Nico Hulkenberg have been, we doubt it'd be of much use anyway. And that's assuming Porsche were ever convinced to part with one of its high-tech, all conquering prototypes, which it likely won't for many years to come.

2014 Porsche Panamera S E-Hybrid

Porsche's Performance Plug-in Preamble
By the end of this year, Porsche will be producing as many plug-in vehicles (two) as mainstream automakers such as Toyota, Chevrolet and Honda. Before the 2015 918 Spyder hybrid supercar goes on sale in the US, though, it will be warming its customers up to the idea of a plug-in model with the 2014 Panamera S E-Hybrid. A step up from the previous Panamera S Hybrid, the new plug-in Panamera adds a more powerful and advanced electric drive system that pledges to deliver the performance expected of a Porsche with the added benefit of improved fuel economy and reduced emissions.
Going on sale in November, the Panamera S E-Hybrid is aimed at customers also considering the upcoming plug-in version Mercedes-Benz S-Class, but the car's dimensions and performance could make it a competitor for Tesla Model S customers. We headed to Germany at Porsche's invitation to see how well it performs, as well as check out the full range of newly refreshed Panamera models, which now numbers nine offerings - although we're still waiting for a production version of the gorgeous Sport Turismo wagon concept.