2012 - Porsche Cayman on 2040-cars

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Jerry Seinfeld is selling three rare and valuable Porsches

Jerry Seinfeld, whose car guy status has come to the fore in the post-Seinfeld universe with Comedians in Cars Getting Coffee, is selling a few of his Porsches. If you're expecting half-completed restoration candidates or tired old 930s, you're mistaken. What Seinfeld considers excess, most Porsche museums would jump up and down for ... and they might. But they'll have to bid. The three-lot Seinfeld Collection will be the highlight of the Amelia Island Auction by Gooding & Company on March 11th. At the top of the pre-auction estimate heap is a 1955 550 Spyder, one of the most coveted road cars the company made. It could go for $6m or more, and it's an interesting and lovely shade of blue. A seafoam green 1958 356 A GS/GT Carrera Speedster could bring $2.5m, and appears to still be stripped-down and set up for racing, as it would have been originally. And at the bottom of the heap is the 1974 911 Carrera 3.0 IROC RSR once driven by Peter Revson in the famous Roger Penske International Race of Champions. It should bring something north of $1m. Why is Seinfeld selling these rare and desirable Porsches? According to the comedian, it's simply time to send some of his collection "back into the world, for someone else to enjoy, as I have." Fair enough, although with the celebrity name attached to the auction, that enjoyment isn't going to come cheaply. Related Video: Gooding & Company Announces an Unprecedented Offering From the Esteemed Jerry Seinfeld Collection to Headline Amelia Island Auction Three highlights from the collection will be on display at the company's Scottsdale Auctions – the 1955 Porsche 550 Spyder, 1958 Porsche 356 A 1500 GS/GT Carrera Speedster and 1974 Porsche 911 Carrera 3.0 IROC RSR SANTA MONICA, Calif. (January 19, 2015) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars with the tradition of presenting some of the greatest collections to ever come to market, is honored to announce a selection of consignments from The Jerry Seinfeld Collection to be sold at the Amelia Island Auction on March 11, 2016. A sampling of this exceptional collection will feature three historic Porsches at Gooding & Company's annual Scottsdale Auctions marquee beginning January 27, 2016.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.