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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

2017 Porsche 911 Carrera experienced from the passenger seat

Autoblog joins Porsche for Rennsport Reunion V at Mazda Raceway Laguna Seca, the fifth international gathering of all things Porsche. If you've ever had a picture of a Porsche on your wall or dreamed of owning a certain model, either that very car or one just like it is here. Watching three 917 racers blaze over the rise at the front straight and down into turn one can make a viewer think, "So this is how Steve McQueen felt..." It was a modern Porsche that delivered one of the highlights of the first day, though: we rode shotgun for three hot laps of the track in the new turbocharged 991.2-series 911 Carrera S, with Thomas Krickelberg, director of powertrain for the 911 model line, our pilot. We cornered him and August Achleitner, vice president of the 911 product line, for a few questions about the changes. What do you call the standard 911 now that it has turbocharged engines? Carrera. If you're wondering what to call the standard 911 now that they have turbocharged engines, the answer is: Carrera. Krickelberg said, "In-house we call them 'little turbo' and 'big turbo,'" but the Carrera is a model line within the 911 model line, the big boy 911 Turbo is a second model line within the 911 family. One will continue to be called Carrera, the other simply Turbo. The move to turbocharging came to serve the twin kings of performance and fuel economy, but engineers played around with numerous configurations. A non-turbo engine displacing about 4.0 liters – that's as big as the 9A1 engine block can go – was considered, but that setup couldn't deliver the desired fuel efficiency. Krickelberg said engineers considered a small-displacement block of around 2.0 liters, but that was abandoned because "takeoff behavior was worse" because the turbo was called upon to do too much of the heavy performance living. Krickelberg added, "Not only that, but there was a too big a gap between real-world fuel economy and homologation fuel economy." Base Carrera and the Carrera S models haven't used the same engine displacement since the 996 series departed at the end of 2004. Achleitner said, "We found 3.0 liters is the best solution to get the best mix of fuel and air in combustion chamber - it offered the best geometry, bore and stroke, and the size of the walls.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.