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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

The 2014 Porsche Cayenne Turbo S brings 50 extra ponies to Detroit

Porsche has announced a new version of its popular SUV today at the Detroit Auto Show: the 550-horsepower 2014 Cayenne Turbo S.
This newly minted "flagship" of the Cayenne lineup is powered by a twin-turbocharged 4.8-liter V8 engine, and offers 50 hp more than the Cayenne Turbo. Performance figures are impressive for the sleek utility vehicle: 0-60 miles per hour can be dashed off in 4.3 seconds, while maximum speed is rated at 175 mph. The Turbo S also gets dynamic chassis control, torque vectoring and Porsche's Sport Chrono package - all standard equipment.
Visually the Cayenne Turbo S differentiates itself from the lesser models in pretty subtle ways. Gloss black trim decorates the gawping front air intakes, as well as rear-view mirror trim panel. The SUV also wears 21-inch Turbo II wheels, a la the 911 Turbo.

Porsche skipping 2017 Detroit Auto Show

Porsche is going to pass on the annual North American International Auto Show in January 2017. The news was first reported on Tuesday by Germany's Auto Motor und Sport. NAIAS spokesman Max Muncey confirmed the report to Autoblog. According to Automotive News, Porsche will shift its auto show focus to April's New York International Auto Show and November's Los Angeles International Auto Show. Chicago Auto Show spokesman Dave Sloan reached out to Autoblog to add that Porsche is doubling the size of its exhibit in the Windy City. According to AN, Porsche "viewed the cost and value of participating in the Detroit auto show were no longer viable." See, Detroit is big on news and debuts instead of ultra-impressive ticket sales. But over 1 million people passed through the doors of the Jacob Javits Center in New York last year, just under 200,000 more than in the Motor City. LA, meanwhile, is Porsche's biggest US market, which explains the loyalty. In other words, Detroit's great for debuting cars, but without anything new Porsche can get more cluck for its buck by reallocating resources to New York and LA. If Porsche's rationale sounds familiar, it's because it is. Jaguar Land Rover, Mini, and Tesla used Detroit's heavy focus on new vehicle introductions and its relatively small attendance to skip the 2016 North American International Auto Show in favor of shows with higher attendance. Porsche previously skipped the 2009 NAIAS, citing similar reasons. Related Video: News Source: Automotive News - sub. req.Image Credit: Patrick T. Fallon/Bloomberg via Getty LA Auto Show Detroit Auto Show New York Auto Show Porsche confirmed 2017 Detroit Auto Show