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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche Boxster and Cayman 4-cyl rated from 240 hp to 370 hp

Car magazine has information on the revised 981.2-series Porsche Boxster and Cayman twins that will inaugurate the all-turbo era for those two ranges. Almost all-turbo, that is - we're told that variants like the Cayman GT4 will continue with the flat-six. The rest, though, will come with a 2.0-liter, horizontally opposed, four-cylinder aided by just one turbocharger, according to Car's sources. Entry-level models will start at 240 horsepower, the S models graduate to 300 hp, the GTS trims get 370 hp. If accurate, the new new outputs will make for a wider power range than at present, and the base and S cars will go down in horsepower. Right now the Boxster gets 265 hp, the Boxster S gets 315 hp, and the Cayman lineup has ten more horsepower than the Boxster across the range but Car doesn't mention that continuing. The only gains come with the GTS models: the Boxster S will go up by 40 hp, the Cayman by 30 hp. To keep turbo lag from being an issue, Porsche could install some sort of e-boost to work while the turbo spools up "as a short-to-mid-term option." It is also possible that the Cayman will be sold as the entry-level vehicle in some markets at a lower price than the Boxster. The swap is planned to help Cayman sales, which have lagged the Boxster since launch. A 2016 unveil is predicted, perhaps at the Detroit Auto Show or Geneva Motor Show. Related Video:

The Rolls-Royce Phantom leads this month's list of discounts

Every month, we take a look at vehicle sales data in America to pick out the vehicles with the largest monetary discount. Usually, the list is dominated by high-performance two-door luxury sports cars. This month is different. Much to our surprise, the 2020 Rolls-Royce Phantom stands above all others with an average discount of $18,588 off the price quoted on its window sticker. Now, it bears mentioning that an $18,000-plus discount still only represents 3.46% of its $537,500 average retail price, and that the resulting $518,912 cost to drive off the showroom floor still makes the Phantom an extremely expensive range-topping luxury sedan. Still, even very wealthy people won't snicker at that kind of savings. Up next is another unlikely newcomer to the biggest-discount chart: the 2020 Porsche Taycan. The electric super sedan's average sticker price of $152,250 is cut to $135,707 after a discount of $16,453 is lopped off. That represents a savings of nearly 11%. We can't say how many of the Taycan's buyers over the last month will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three is the 2020 Maserati Quattroporte. Buyers of this Italian luxury sedan are saving an average of $13,839 for an average transaction price of $87,646. We normally only share the top three, but this month's list is interesting enough that we'll share some more. In fourth and fifth place are the 2020 Mercedes-Benz S-Class (with an average $13,239 discount) and the 2021 BMW 7 Series (with an average $12,435 discount) followed by the 2020 Rolls-Royce Wraith — interestingly enough also with a savings of 3.46% — and the 2020 Maserati Levante and Ghibli. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.