2008 Porsche Cayman on 2040-cars

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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Porsche employees take pay cuts so they can build Mission E

Porsche's 13,000 workers in Zuffenhausen, Germany, agreed to work more and at adjusted wages to ensure that the factory can build the production version the Mission E electric performance sedan. Their sacrifices could save the German sports car maker several hundred million euros, according to Reuters. The Zuffenhausen site was possibly in danger of losing the Mission E because workers there receive higher wages than Porsche's other factories. The specific savings from these concessions reportedly include increasing the workweek by one hour to 35 hours and eliminating portions of pay increases between 2016 and 2025. Porsche didn't officially confirm the precise cuts, but a spokesperson told Reuters: "Employer and employees have jointly drawn up measures that have led to the decision of producing the Mission E model at Zuffenhausen." Porsche plans to invest about $768 million into the Zuffenhausen factory over the coming years. That money will help create over 1,000 new jobs and will build a new paint shop, assembly plant, and upgrade the engine factory to produce electric motors. The expansion will also allow the company to move all production of the Cayman and Boxster to Zuffenhausen by August 2016 rather than the current strategy of outsourcing some of the models' assembly to Osnabruck, Germany. The Mission E should enter production by 2020, and Porsche Executive Board Chairman Dr. Oliver Blume promises it to be the "most sophisticated model in this market segment." The concept at the 2015 Frankfurt Motor Show offered a glimpse at the next-gen technology by presenting a swoopy EV sport sedan with all-wheel drive and a total of 590 horsepower from two electric motors. Porsche claimed the concept could reach 62 miles per hour in just 3.5 seconds and go nearly 311 miles on the European testing cycle.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.