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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Porsche planning something track-focused for Geneva [w/poll]

At the 2015 Geneva Motor Show next month, Porsche has confirmed that it will be showcasing two potentially exciting new models: One is the new Cayman GT4 we've already seen, but we don't know what the other will be just yet. All the German automaker is saying at the moment is that, "the second new model is another exceptional Porsche that sets new standards on the racetrack" and that "this vehicle confirms the sports car manufacturer's commitment to high performance sports cars that manage a very special link between everyday driving and motorsports." Given those two statements, we can probably rule out a crossover or sedan at one end of the spectrum or a purely competition-spec racer at the other. The likelihood is, then, that Porsche's surprise for Geneva will be the new 911 GT3 RS. But then it could be the Boxster-based convertible counterpart to the Cayman GT4 (whether dubbed Boxster GT4, Boxster Spyder or something else), or even a track-tuned version of the 918 Spyder to take on the McLaren P1 GTR and Ferrari FXX K. We'll just have to sit tight to find out, but you're welcome to read the press release below and tell us what you think Zuffenhausen has in store for us at the Swiss expo this year. Double world premiere at the Geneva International Motor Show 2015 Porsche shows two new high-performance cars for the first time Stuttgart. Dr. Ing. h.c. F. Porsche AG is celebrating the world premiere of two extreme sports cars at this year's Geneva International Motor Show. The new Cayman GT4 is the first high-performance sports car belonging to the GT family that is based on the mid-engine coupes. Clocking a lap time of seven minutes and 40 seconds on the North Loop of the Nurburgring, the new entry-level model makes a great debut. The second new model is another exceptional Porsche that sets new standards on the racetrack. The world premiere will take place during the Porsche press conference at the Palexpo Arena in Geneva at 11:30 (CET) on March 3, 2015. A live webcast will be available in German and English on: http://porsche.gomexlive.com/. This vehicle confirms the sports car manufacturer's commitment to high performance sports cars that manage to make a very special link between everyday driving and motorsports. These two premieres continue Porsche's tradition of presenting motorsport highlights at the spring car show on the shores of Lake Geneva. The 911 GT3, 918 Spyder and 919 Hybrid all celebrated their debuts in Geneva in recent years.