2007 Porsche Cayman on 2040-cars

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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Exclusive: The first Porsche 911 Targa restored by Singer

We love Singer. Frankly, if you're a Porsche guy, or just a car guy, and have seen any of the Porsche 911s that have been restored and "reimagined" by the Californian company, you probably do too. So you can imagine our excitement in getting an exclusive first full look at the latest Porsche 911 restored by Singer. The car you seen in the photographs above is a special thing beyond the obsessive Singer restoration treatment. It's the first Targa the company has ever restored. Plus, this car is one of the first with a modified 4.0-liter flat-six, making around 390 horsepower and 315 pound-feet of torque. With a body clad mostly in carbon fiber, the ultra-lightweight Targa is as modern under the skin as it is retro to the casual observer. The liquid-pewter beauty makes its debutant turn tomorrow at the Goodwood Festival of Speed. We sat down with Singer founder, Rob Dickinson, to pick his brain about the new Targa, where his love of Porsches started, and about the punk-rock car company he's building in SoCal. Autoblog: Tell us a little bit about the car. It's a 911 Targa, obviously, but tell us about what's special beyond that. Rob Dickinson: This is the first time one of our clients has requested that we restore his Targa rather than his coupe and so we did. We always had hopes that we could get our fingers on a Targa and it's the first of a few that are coming down the line now, such that you'll see the second one at Pebble Beach in August. It's basically a faithful rendition of the work that we do on the coupes. The Targa presents us with new challenges, but also an opportunity to add our jewelry to the car. Obviously, that iconic Targa hoop – that was rendered in stainless steel on the original 911s in '65 – we now render that in nickel, which is I guess part of our calling card, our signature. All the brightwork we do on the coupes is in nickel and we're following that principle with the Targas as well. Just for the sake of injecting a little bit of uniqueness into the Targa hoop, we render it with two cool, air-filtering louvers, rather than three, which the early 911 had. Which we thought was a cute little touch that is somewhat different from the early 911s and very different from the later 964, which didn't have any louvers in it at all. AB: That's Porsche nerdiness in the extreme. In a good way. RD: Thank you, yeah. It's one of those things that won't be noticed by many but will be noticed by a few, and that's an insider's thing.

Porsche looks back on very first 911 Turbo

Porsche has really hit on a winning formula with its series of videos going inside its vault. So far, we've seen the V8 911 prototype, mid-engine test mule and aerodynamic prototype. The company is sticking with the 911 theme in the latest entry, but this time it's an actual production car - the very first 911 Turbo ever made.
Being the first Turbo would make it important enough, but the car was also a birthday present for Louise Piëch, daughter of Ferdinand Porsche and sister to Ferry Porsche, and she regularly used the car. The family didn't just hand her a random car off the assembly line, either. She got to make it her own with some interesting modifications. She supposedly even painted landscapes from inside the car.
You have to wonder what Piëch thought of her present. The early Turbos had a reputation for being a bit of a handful to drive. The boost tended to bring the power all at once, which wasn't always welcome when cornering. She deserves some honor just for driving the car on the curvy, alpine roads. Scroll down to learn about this important Porsche, and we can't wait to see what car the brand showcases next.