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The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams

Porsche ready to pick itself up after Le Mans failure

It's safe to say that things for Porsche didn't go quite as well at Le Mans this year as it might have hoped. After a sixteen-year gap, the winningest manufacturer in endurance racing history returned to the Circuit de la Sarthe this year hoping maybe not for outright victory in its first time back, but definitely a strong finish on which it could build on for next year. All the while it undoubtedly hoped its 911s would hold their own in the GT classes.
Unfortunately for Porsche, neither happened. After racing around the clock, and despite actually leading the festivities for some time, the best its 919 Hybrid could manage was an eleventh-place finish, lagging lamentably behind not only the other LMP1s (like the race-winning Audi) but also a handful of LMP2s. Meanwhile the LMGTE Pro and LMGTE Am titles went to the factory-backed teams of its arch-rivals Ferrari and Aston Martin, respectively.
Not a stellar result, in other words, but Porsche is taking it all in stride - accepting that it has a ways to go while congratulating its vanquishing rivals in the video below. It's good sportsmanship if we've ever seen it. Next year's race starts now.

Porsche's Mauer recalls the history of the 918 Spyder, hints about next-gen 911

The night before Porsche handed me the keys to its 2015 Macan to drive on both road and track, the company threw together a great dinner for the assembled media in Leipzig. Hosted in Porsche's spaceship-shaped customer delivery center in the eastern German town, I'll admit that I spent the bulk of my night grabbing hors d'oeuvres from passing waiters (they do a nice tuna sashimi), milling around a collection of historic and interesting vehicles on the top floor and gulping down Warsteiner.
In an era of mega car companies, the story of how the 918 came to be was really refreshing.
Before the evening was over, however, Porsche design chief Michael Mauer stopped by my table to exchange pleasantries and thank us all for coming out to drive the Macan. My fellow diners and I passed a pleasant half-hour or more picking the brain of the forthcoming Mauer, and somehow or another, the topic turned to Porsche's newest supercar, the 918 Spyder. In an era of mega car companies (the Volkswagen Group included) and massive development teams, the story of how the 918 came to be is really refreshing.