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Porsche names new chief for North America

Porsche has named a new president and CEO for its North American division. The role will now fall to Klaus Zellmer, named by the executive board back in Stuttgart, and slated to take effect at the beginning of November. Zellmer's appointment is just the latest round in an ongoing game of musical chairs (or Reise nach Jerusalem as the Germans call it for some reason) underway in the Volkswagen Group at large and in the Porsche division specifically. In the wake of the diesel emissions scandal, Porsche CEO Matthias Muller was promoted to replace Martin Winterkorn as head of the entire group. Porsche's own production chief Oliver Blume was named as Muller's replacement. Sales and marketing chief Bernhard Maier moved to the Czech Republic to run Skoda, and Detlev von Platen – who served until now as the president and CEO of Porsche Cars North America – was recalled to Stuttgart to take Maier's place. Now Zellmer has been named as von Platen's successor in Atlanta. Schooled in Germany, the UK, and the US, Zellmer has until now been responsible for overseas and emerging markets for the company. In that capacity he's overseen regional operations in Asia-Pacific, South America, the Middle East, and Africa, as well as Australia, Japan, and Korea. He previously ran operations in Porsche's home market, where he nearly double the company's sales in less than five years. Of course his appointment means that Porsche will in turn need to name a new executive to oversee those oversees markets, but this is about as far as we'll be chasing the ripple effect. Related Video: Klaus Zellmer to lead Porsche Cars North America Detlev von Platen to join Porsche AG Executive Board as new member responsible for global Sales and Marketing ATLANTA, Oct. 13, 2015 /PRNewswire/ -- Porsche AG's Executive Board appointed Klaus Zellmer as new President and Chief Executive Officer of Porsche Cars North America, Inc. (PCNA), effective November 1, 2015. PCNA's current President and Chief Executive Officer, Detlev von Platen, will relocate from Atlanta to Porsche headquarters in Stuttgart, Germany to assume his new role as Executive Board member responsible for global Sales and Marketing, also effective November 1, 2015. He succeeds Bernhard Maier, who was appointed Chairman of the Board of Management for SKODA in the Czech Republic. Mr. von Platen has led PCNA since 2008. Under his leadership North America remained the most important market for Porsche worldwide.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Paul Walker's father sues Porsche

Porsche will reportedly face another wrongful-death suit in connection with the death of Paul Walker. This latest suit, according to USA Today, was filed by the late actor's father and the executor of his will. In the suit, Paul William Walker III claims that the Porsche lacked the safety equipment that could have saved the life of his son, actor Paul William Walker IV. The case dates back almost two years, to the day when Walker and his associate Roger Rodas were traveling in a 2005 Porsche Carrera GT. Rodas lost control of the car, which struck a lamppost and two trees on Hercules Street in Santa Clarita, CA. A fire erupted after the crash and both Rodas and Walker (who was riding in the passenger seat) were killed. The ensuing investigation determined that unsafe speeds were at fault, however grieving members of the deceased victims' families have launched a series of lawsuits – including several directed against the German automaker – in the aftermath. Walker's father previously sued the Rodas' estate over the ownership of a collection of cars estimated to be worth some $1.8 million. Meanwhile Rodas' widow Kristine has also filed a wrongful death suit against Porsche. And just this past September, Walker's 17-year-old daughter and heiress Meadow filed another wrongful death suit, also against Porsche. In response to the latter, Porsche spokesman Calvin Kim wrote to Autoblog: "As we have said before, we are very sad whenever anyone is hurt in a Porsche vehicle, but we believe the authorities' reports in this case clearly establish that this tragic crash resulted from reckless driving and excessive speed." This latest lawsuit filed by Walker's father alleges that the Carrera GT should have been equipped with stability control, reinforced doors, and a breakaway fuel line – features that, the plaintiff asserts, could have saved his son's life. According to USA Today, Porsche recently claimed in court that the vehicle in question had been modified and improperly maintained. Those factors could have led to the accident that claimed both Walker's and Rodas' lives. Walker was an actor who made his debut in television before appearing in movies like Varsity Blues, The Skulls, and Flags of Our Fathers. He will perhaps be best remembered, however, as the star in the Fast and Furious series – the most recent installment of which was completed posthumously with the help of his brothers and computer animation. The California native was 40 years old.