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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche 911 GT3 named Performance Car of the Year by Road & Track

The Porsche 911 GT3 is a very, very good performance car. Yes, we know this is like saying fire is hot and a shovel to the head hurts. What's different about this proclamation, then? Well, we bring up the 911 GT3's inherent goodness because our friends at Road & Track have named it their 2015 performance car of the year.
This is, our joking aside, a big accomplishment for the 911 GT3, due largely to the field of cars it beat out. There were many equally track-focused wonders in attendance, including the Ferrari 458 Speciale, Chevrolet Camaro Z/28 and Dodge Viper SRT TA, as well as more capable everyday vehicles, like the Jaguar F-Type R Coupe, BMW M3 and Ford Mustang GT.
But it was the 475-horsepower, rear-engined track star that R&T fell for, with editor-in-chief Larry Webster calling out the Porsche's ridiculous, howling, 9,000-rpm redline, while other editors cited its phenomenal handling character.