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The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

1985 Porsche 911 rally-style classic to be auctioned for good cause

Porsches are supposed to inhabit race tracks, winding roads, and wide, flashy boulevards, right? Not all of them. Take this 1985 911 Carrera, which was has been converted into a rally-style toy that we'd love to sample on a dusty, tree-lined section of dirt. Nicknamed #Luftauto, this lovely 911 is being auctioned off by RM Sothebys during Luftgekuhlt, an event dedicated to air-cooled Porsches and put together in part by Porsche racer Patrick Long. The car has been extensively modified, both aesthetically and in terms of outright performance. We're digging the 15-inch Braid wheels, custom rally lights, and an Auto Foreign Services roof rack on the exterior. The cabin gets a custom rollbar, but it's the driver interfaces we're really drooling over – there's an OMP steering wheel and a CNC-milled shift knob made of walnut and maple, while driver and passenger will be kept in their fancy Recaro seats by Schroth Rallye harnesses. The limited tweaks to the numbers-matching, 3.2-liter flat-six – the headers and exhaust have been swapped with SSi units – do wonders for the Porsche's already impressive soundtrack. The engine isn't a new unit, of course, but it's fresh off a major round of service. There are ample suspension mods, too, with a custom-designed KW setup and long-travel dampers. A cool car being put up for auction is exciting enough, but the profits from #Luftauto are going to something even cooler – cancer research. In particular, the money made will be donated to the Autumn Leaves Project, a charity that's dedicated to battling pancreatic cancer. For those not familiar, pancreatic cancer is one of the most despised, merciless forms of cancer around, infamous for its ability to remain undetected until it's far too late to combat. It's a truly hateful disease. You can check out #Luftauto in action in the video up top. It crosses the block on April 10 in Los Angeles. Additional details can be found at the Luftgekuhlt website. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.