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Porsche 911 RSR stops just long enough to have its photo taken

When it comes to Porsche and its rapidly escalating endurance racing program, all eyes may be on the new 919 Hybrid - and with good reason: that's the vehicle with which Porsche will be challenging the likes of Audi and Toyota for wins in the top-tier LMP1 class of the FIA World Endurance Championship and at Le Mans. But it's the 911 RSR that does and will continue to form the backbone of the factory's effort.
The 470-horsepower racing version of the road-going 911 took a one-two finish in its class at Le Mans last year, and also won its class at the Daytona 24 this past January as well. This year Porsche will field two of them in the WEC, another two in the United SportsCar Championship here in the US and will sell countless more to customer racing teams that will undoubtedly continue to rack up trophies in racing series around the world. This, then, might be a unique chance to see one standing still. Check it out in our gallery of live images above from the Geneva Motor Show.

2014 Porsche Panamera Diesel is something to torque about

Porsche has been in the business of slaying sacred cows for the better part of a decade, from venturing into the SUV space with the Cayenne to the four-door realm with its Panamera hatchback. And if those vehicles didn't leave brand purists apoplectic enough, Porsche has been adding diesel and hybrid power to its portfolio, thought to this point, neither alt-fuel motivator has made its way into the brand's sports car lineup.
Today's Frankfurt Motor Show effectively marks the second-generation of diesel power in the Panamera, and this updated 3.0-liter V6 features 300 horsepower (50 ponies more than last year) and a whopping 479 pound-feet of torque, available from 2,500 rpm. That power is achieved with a new higher-pressure, water-cooled turbo and redesigned engine internals that include a new crankshaft and pistons. The newfound increase is said to raise top speed to 161 miles per hour from 152, and drop the car's 0-62 mph time from 6.8 seconds down to 6.0. It also figures to be a better handler, with a new torque-vectoring rear differential borrowed from its gas-powered brethren and a reworked transmission for crisper shifts. The suspension has also been retuned, along with the updated 2014 visuals first revealed at April's Shanghai Motor Show.
No word yet on the North American sales prospects of this diesel Panamera, but we imagine that depends in part on how well the Cayenne diesel is selling.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.