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UPDATE: Porsche could raise its stake in Rimac, and Rimac weighs in

CLARIFICATION: An earlier version of this Reuters story said Porsche could raise its stake in Rimac to nearly 50%, but Rimac reached out to Autoblog to say that's not so. Here is a statement from Mate Rimac: "We have a very strong partnership with Porsche that is key for Rimac Automobili. Porsche is a shareholder in Rimac since 2018 with 15.5% ownership currently, accumulated over several rounds of investment. While it is true that we are discussing further expansion of this collaboration that will lead to increase of Porsche's stake in Rimac Automobili, some media have mistakenly reported that Porsche would take over 50% or nearly 50% of the company.   We are very happy that the partnership with Porsche will strengthen even further, but it is in the interest of both Rimac and Porsche that Rimac is a fully independent company. We are working with many car companies that are not our shareholders and there is a clear separation between shareholding and projects. It is very important to us that our industry customers have the peace of mind that Rimac is independent and that there is an "Information Firewall" between projects and shareholders (not only Porsche, but also Hyundai and others) - and this will not change. Confidentiality is very valued in the industry and one of the basics for collaboration between companies. Our shareholders are happy with such an arrangement and expect the same level of professional behaviour and confidentiality for their projects and customer projects.   So, the point is: Porsche's stake will increase but nowhere near to 50% and Rimac will remain independent with many industry customers that are not our shareholders/investors." The original story, with the 50% reference removed, appears below.   FRANKFURT — Volkswagen unit Porsche is participating in a financing round of Rimac Automobili that will see the electric supercar maker raise 130 million-150 million euros ($157 million-$181 million), its owner Mate Rimac told weekly Automobilwoche. The fundraising should be completed in two to three months and another round is planned at the end of the year, Rimac told the trade journal. Porsche owns a 15.5% stake in Rimac Automobili and could raise its stake in a deal that would also include the transfer of Volkswagen's supercar brand Bugatti to Rimac, Automobilwoche said. Volkswagen and Rimac were not immediately available for comment on Sunday.

Meet the new Porsche 718 Boxster and Boxster S

The rumors were mostly true. Porsche had already confirmed that the Boxster and Caymans would receive a "718" appended to their badges, in honor of their famous mid-engined racecar of the 1950s and '60s, but the mechanical details were left up in the air. We were almost certain both would be powered by turbocharged flat-fours of a couple of displacements and outputs, and now we can confirm that this is the case. Porsche has revealed the official specs for the 718 Boxster, which will go on sale in Europe this April. The biggest news concerns the flat-fours. The regular 718 Boxster will get a 2.0-liter, turbocharged flat-four producing 300 hp. The 718 Boxster S will get an extra half-liter of displacement and a variable-geometry turbocharger to produce a total of 350 hp. This represents a 35 hp gain over the current Boxster and Boxster S, respectively. Porsche also claims the turbo fours improve fuel economy by around 13 percent. By the NEDC European test cycle, the 2.0-liter gets roughly 34 mpg and the 2.5 gets 32 mpg, although rest assured that EPA test results will yield different numbers than the optimistic European test. Torque gains with the new boxer fours are significant. The 2.0-liter gains 74 lb-ft of torque for a total of 280 lb-ft from 1,950 to 4,500 RPM. The 2.5 gains less, 43 lb-ft, for a total of 309 lb-ft over the same rev range. The extra torque and wide torque band make the 718 Boxster quicker to 60 mph, at least when equipped with the PDK gearbox and the Sport Chrono Package. The 2.0-liter car does the deed in 4.5 seconds, a 0.7-second improvement, and the 2.5-liter car is claimed to hit 60 mph in 4.0 seconds, a 0.5-second improvement. 2016 Porsche 718 Boxster View 11 Photos Inside, a new dash houses the latest Porsche Communication Management infotainment system with a touchscreen, included on all 718 Boxsters as standard – although nav is an optional extra. The buttonless, capacitive-touch center stack we just spied on the next Panamera does not make it inside the 718 Boxster, which makes do with a very similar button layout to the current car. Both cars will come with a six-speed manual as standard, which is great news, and a PDK will be optional for both. Porsche also claims to have made the electrically-assisted steering more direct, and retuned the suspension. An optional PASM package lowers the car by 0.4 inches while providing the benefits of active dampers. From a styling standpoint, this is an evolution of the current theme.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.