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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Black Edition Porsche Cayman is cooler than your Amex

I was working in a restaurant when I saw my first American Express Centurion card. Colloquially known as the Black Card, the Centurion is a substantial thing, if you've never handled one. It's, as the nickname describes, black, and made from titanium. It's cold to the touch and because it's so much heavier than a normal card, it feels like a piece of precision engineering. At the time, I couldn't get through my head just how German it felt, despite the "American" on its face. In many ways, this Porsche Cayman Black Edition is like the Black Card. It's the same color, for one. Gloss-black paint comes standard, although you're free to spend $710 for the metallic Jet Black variant. Like the exterior, the interior can only be had with black leather. Other upgrades for this "exclusive" Cayman include a Sport Design steering wheel, 20-inch Carrera Classic wheels, bi-xenon headlamps with the Porsche Dynamic Lighting System, navigation, heated seats, and an upgraded stereo. While its color and exclusivity might be a lot like the Centurion Card, we're wagering this isn't the Cayman most Black Card holders would buy, and that's because Porsche based it on the 275-horsepower model, rather than they hairy chested, 325-horsepower Cayman S, 340-hp GTS, or 385-hp GT4. That means 60 miles per hour arrives in a leisurely 5.4 seconds for the manual, 5.3 seconds for the PDK automatic, and 5.1 seconds for the PDK in Sport Plus mode. And if time really is money, those numbers aren't going to mesh with Black Card carriers. Prices for the Cayman Black Edition start at $60,195, or $6,600 more than the standard Cayman. While that seems steep, according to our contacts at Porsche, you'd be spending $12,825 to add the Black Edition's standard equipment to a normal Cayman. Sales are slated to begin in January. Porsche has released a single image of the new Cayman, available up top. You can also scroll down for a brief press release. Related Video: IN ELEGANT BLACK: PORSCHE CAYMAN BLACK EDITION Exclusive edition of 2016 Porsche Cayman in classic color combination ATLANTA, Oct. 1, 2015 -- Porsche is expanding the Black Edition line-up to include a new special edition of the Cayman. A strong complement inside the special edition series, which also includes the Boxster and the 911 Carrera, the Cayman Black Edition is distinguished with a timeless Black on Black design and an extensive level of standard equipment.

Porsche 911 Targa Turbo for Geneva debunked, 919 Hybrid and 911 RSR racers coming instead

Porsche has proven adept at making sure there is a version of its venerable 911 for practically any wealthy driver's desires. If you just want a great all-rounder then buy a standard 911; open-air driving, then the Cabriolet is for you, and if you need a compromise between them, there is even the new 911 Targa.
Gossip earlier this week surfaced on various websites that at next week's Geneva Motor Show, Porsche had designs on introducing an even higher-performance Targa variant, a Targa Turbo. The rumored mashup would combine the wide body from the 911 Turbo with the super-complicated power roof from the Targa (see right). Assuming no changes in power, that would mean 520 horsepower or even 560 hp in a Targa Turbo S model. Unfortunately, we're hearing that this tasty bit of scuttlebutt is incorrect. Autoblog asked Nick Twork, Porsche North America Product Communications Manager, about the rumor, and his response couldn't have been clearer: "Totally false."
Twork did elaborate that company will be "debuting the Porsche 919 Hybrid, our new LMP1 race car" at the Swiss show, and Stuttgart has also announced this morning that will show its 911 RSR racecar, too - either of which we reckon is a lot more exciting than another Targa variant.