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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Good Samaritan pulls key from hit-and-run driver

A man in England stopped a hit-and-run driver from fleeing the scene by grabbing her keys from the ignition. On February 13, Michael Scott witnessed a crash on a busy road in Birmingham, England according to the Telegraph. He watched as a Vauxhall Astra crashed into a Porsche right in front of his vehicle. At first, it seemed like the offending driver was going to stop, but she just kept going. Luckily, Scott had his dashboard camera rolling at the time. "I was shocked when the Astra driver didn't stop, and just carried on accelerating up the road," Scott told the Telegraph. "I thought the driver was trying to do a runner, so when the car in front of me moved off I managed to speed up and block the Astra in. Scott rushed ahead of traffic to cut off the Vauxhall in a turn lane a few hundred feet from where the crash originally occurred. The running driver then maneuvered around Scott, but was blocked by another car from making a clean getaway. Scott then nabbed the driver's keys to keep her from fleeing again. "I was in a rush so I couldn't stop, but I gave her keys to the Porsche driver and left," Scott told the Telegraph. "I contacted the police to let them know I had footage of the incident too." When police arrived they found both drivers were unhurt, though the Porsche will probably need some expensive repairs. The fleeing driver was charged with drinking and driving and is currently out on bail.

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda