2018 Porsche Cayenne Platinum Edition Premium Pkg Plus $79k Msrp on 2040-cars

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CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Charles Morgan drives a wicked air-cooled Porsche 911 GT2

Porsche has made a fantastic array of driver's cars over the years, but few can still drum up the kind of excitement as the first 911 GT2. It launched in 1993, based (appropriately enough) on the 993-generation model to serve as a homologation special, and remains a cult classic over two decades later. So to review one, the blokes at Carfection brought in Charles Morgan, former managing director of his family's sportscar manufacturer. The 993-gen GT2 was the first of its breed, packing a 3.6-liter twin-turbo flat-six cooled by air and good for 430 horsepower, all driven to the rear wheels through a six-speed manual. It had a full roll cage, plastic fenders riveted over the wider track, and... little else. It was raw, engaging, and extremely rare. Only 57 road-going examples were made, and these days they're trading hands for stupid money that only investors could afford – but could not afford to drive lest it crash into a write-off. Little wonder that Harry Metcalfe opted for a non-original example that had been brought up to GT2 spec in the aftermarket, and that's what Mr. Morgan is driving here as well. That may make it less authentic, but it still looks like a blast to drive along twisting country roads. See for yourself in the eight-minute clip above, brought to you by the same chaps who used to make the Xcar videos. Related Video: