2013 Porsche Cayenne S on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2015 Gordon McCall's Motorworks Revival

Considered the big kick off of the major festivities surrounding Monterey Car Week, this year's Gordon McCall's Motorworks Revival certainly didn't disappoint. For those unable to make it to the California coast, our own Drew Phillips was on hand to snap some of the beautiful vehicles on display for this gorgeous gallery. Held annually at the Monterey Jet Center, the event is always a feast for the eyes by collecting planes, a gang of exotic supercars, and some the top cars crossing the auction block over the coming days, like a Plymouth Hemi 'Cuda convertible. The Ford GT both new and old was a major attendee at this year's party. Among them, the Petersen Museum brought along an original racecar and a GT40 MKIII to promote an upcoming exhibit. The classics were complimented by the latest version that has continued to keep tongues wagging. The GT wasn't the only classic with a modern update there. Singer used the posh event for the North American debut of its stunning restoration of the Porsche 911 Targa. Shelby American was also at the revival for the public unveiling of the 50th Anniversary Daytona Coupe. On the more modern front, Honda was in attendance with the future NSX and one of the McLaren F1 cars that the company's engine powers. For further proof of the ritzy folks that attend this soiree, Pagani and Koenigsegg both had stands to show off their extremely quick wares.

Porsche 911 GT3 RS facing delay over GT3 fire problems?

Porsche has never been afraid to introduce variants of its cars. However, its even higher spec, next-generation 911 GT3 RS may be delayed from its planned launch this summer while the engines in the standard GT3s (pictured above) are replaced.
A delay isn't certain, but executives want to make sure the high-strung mill is no longer a problem before they press forward with another model using it. Germany's Auto Motor und Sport asked Porsche CEO Matthias Müller about pushing back the launch, and he responded that it was too early to say. The company's current focus is making sure the engines get fixed and working on internal measures to prevent this kind of flaw in the future.
When fires claimed two 911 GT3s in Europe, Porsche initially stopped the model's sales and asked owners to stop driving them. It finally diagnosed the blazes as being caused by a loose screw on a connecting rod, which then resulted in crankcase damage and an oil leak. The company is replacing the engines on all 785 affected cars. A source told Autoblog that under 200 customers were actually affected, and the other cars were either at port or dealer lots. Hopefully, the recall doesn't postpone the road-going GT3 RS too far because we want to see what Porsche has up its sleeve.