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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Watch Porsche legend Jeff Zwart frolic in the snow in his 356

Racing driver Jeff Zwart picked up a 1953 Porsche 356 Pre A to use as a historical prop in a Cayenne commercial, then decided to keep it when the filming was done. Then, explaining to filmmaker Will Roegge that his vintage toy does really well in slippery conditions, Zwart throws it around in the Colorado snow - on pencil-thin studded tires on 16-inch wheels - to prove the point.
Don't expect roostertails in this winter wonderland video, however; with just about 60 horsepower at sea level, gumption drops to about 40 hp when playing at 9,000 mountainous feet. But that's still plenty to work as a testament to the phrase, "If you've got it, flaunt it," and you can watch it below.

Porsche 911 GT spied streaking at the Nurburgring

At any given moment, you can bet that Porsche is testing some new version of the 911. When we see those prototypes undergoing testing, they're typically camouflaged, at least in part, to keep us from seeing what Zuffenhausen (or Weissach) is up to. But this particular example is completely undisguised. So what are we looking at, exactly? Well, for starters, it's likely the upcoming facelifted version of the current 911. The current 991 generation has been on the market now for four years, so the 991.2 (or 991.5, perhaps?) will likely be tasked with keeping Porsche's iconic sports car current for several more years to come. This version can be seen with front air intakes similar to those on the Cayman GT4, along with updated headlights, LED strips, new door handles, ventilated rear engine cover, reprofiled rear bumper, fresh taillights, and a new exhaust. The far bigger development is that the updated 911 is expected to ditch natural aspiration in favor of downsized turbocharged engines across almost the entire range – not just in the 911 Turbo. This particular version we see here, however, could be one of the few hold-outs for atmospheric pressure. That's because what we're looking at could be the upcoming back-to-basics version being prepared by the GT division – the same outfit responsible for the 911 GT3, GT3 RS, and Cayman GT4. Possibly adopting the name GT5, this new version of the 911 is anticipated to be the purist's choice: naturally aspirated flat-six, three-pedal manual transmission, skinny tires, no frills. This undisguised prototype appears to be packing a production roll cage and thin, leather-clad bucket seats – splitting the difference between racing buckets and the usual, thicker thrones. We'll have to wait a bit longer until Porsche is ready to release all the details of the refreshed 911, hopefully to include that GT version. But for an unadulterated taste of what's to come, look no further than the spy shots in the image gallery above. Related Video: