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Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Are you the Porsche Pajun?

The prospect of Porsche building a smaller version of the Panamera has been an on-again, off-again proposition as the German automaker seems to go back and forth on the project. Last we heard, Porsche had pushed back the so-called Pajun (shorthand for Panamera Junior) until 2019 at the earliest, but we could be looking at it right here.
The automaker's everything-but-automotive division Porsche Design is working on a luxury condo complex called (simply enough) Porsche Design Tower. It's been three years in the making and will take at least another year or two to complete, but the gist of it is that the 57-floor building will include 132 apartments, each with its own en-suite garage in which the residents' cars will be parked thanks to giant elevators.
Porsche Design released a series of renderings showing what the property will look like once complete. Most of the renderings feature Porsches, of course - production models you can find in any of the brand's showrooms, like the one just 23 miles away in Coral Gables. But one of the renderings of the giant glass elevators shows something rather unusual.

Porsche completes production of 918 Spyder

Porsche is closing another chapter in its history as production of the 918 Spyder has officially come to an end. The only remaining question is: what comes next? The 918 was the latest in a long line of flagship supercars from the German automaker, starting with the 904 Carrera GTS, continuing on through the 959, 911 GT1, and Carrera GT. Each was a technological game-changer for Porsche, just as the 918 Spyder will surely be remembered. With the hybrid roadster now zipping off into the annals of history, all eyes will be fixed on Zuffenhausen to see what it does next. And though it may not be much to go on, we've already begun seeing some hints at what that could be. Last week Porsche released a solitary teaser image showing its next-generation sports car, covered and parked alongside the Le Mans-winning 919 Hybrid LMP1. Just what's under the cover, Porsche isn't saying, and didn't respond to our repeated inquiries for comment. However the signs point towards a mid-engined supercar – not unlikely to pack a hybrid powertain once again – positioned closer to the likes of McLaren 650S and Ferrari 488 GTB than the outgoing 918 Spyder, which faced off against the McLaren P1 and LaFerrari. If that turns out to be the direction Porsche takes with its upcoming new supercar, as has long been anticipated, it would hardly be unprovoked. McLaren recently launched the 570S as part of its new Sport Series to take on the Porsche 911 Turbo, and Ferrari is once again rumored to be pursuing the same with a new Dino. While the specifics may remain cloudy for the time being, what is crystal clear is that things are about to get very interesting in the battle between Porsche and its rivals. Related Video: Porsche super sports car with hybrid drive reaches its limited edition volume of 918 units Porsche finishes production of the 918 Spyder technology pioneer Stuttgart. Today, the chequered flag marked the finish: after 21 months of production time, the final Porsche 918 Spyder came off the line in Stuttgart-Zuffenhausen according to schedule. But the legacy of this technology pioneer will reach far beyond its production time. Future generations of sports cars will benefit directly from innovations of the 918 Spyder. The 918 Spyder was systematically developed to be a performance hybrid with plug-in technology. The hybrid super sports concept car made its debut at the 2010 Geneva International Motor Show where it met with overwhelming approval.