2012 Porsche Cayenne on 2040-cars

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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Porsche 5 Series fighter may be electric

We know that Porsche is developing a seventh model range for its lineup thanks to the March announcement from company boss Matthias Muller. The actual identity of this future vehicle remains a mystery, though. Autocar is coming down firmly on the side of the smaller Panamera, codenamed the Pajun, and speculates the new entry might be available in battery electric and hydrogen fuel cell versions based on recent patent filings. Porsche is famous for sticking with the rear-engine layout on the 911 for decades, even as the company moves the powertrain forward in other models. According to Autocar, the EV version of the Pajun might mark a return to these roots. The German brand is reportedly preparing a modified version of Volkswagen Group's MSB platform for the new vehicle. Called eMSB, the setup puts the batteries and electric motors at the back, and each rear wheel would receive power separately to allow for torque vectoring. The system is estimated to generate 420 horsepower, which is on par with the all-wheel-drive Tesla Model S 85D. The fuel cell Pajun would join the lineup later. The Pajun is rumored to take on the likes of the BMW 5 Series and Mercedes-Benz E-Class, but any luxury EV of that size must count the Tesla Model S as a competitor, too. According to Autocar, the styling takes cues from the Panamera Sport Turismo concept (pictured above) and could launch around 2018. Rumors of Porsche's Tesla-fighter were swirling for months before Muller's announcement, and talk of the Pajun has gone on even longer. Previous reports have suggested the possibility of a 300-mile range and an all-wheel-drive layout with 600 hp. While the actual design has remained ambiguous beyond the potential link to the Panamera, the model was possibly spied last year at the Porsche Design Tower in Florida.

The holidays are coming and this Singer Designs book is great

None of us should expect to get one of Singer's beautifully reimagined Porsche 911s for the holidays, but a new book titled One More than 10: Singer and the Porsche 911 at least lets you give, or receive, some sensational photos of them. The 275-page book tells the story of Singer founder Rob Dickinson and what inspires him to put so much effort into making 911s even better. The opinions of auto writers and industry personalities accompany Dickinson's tale, but the lavish photography is the true highlight. Based on the preview photos in the gallery above, the shots perfectly capture the company's machines from all the best angles. Former Autoblogger Michael Harley co-authors the book. There might still be time to order the $85 book for a friend (or yourself) in time for the holidays because the publisher guarantees delivery by Christmas for the first 200 of them. Dickinson will also sign copies at the Petersen Museum's re-opening preview day on Dec. 6. The publisher will also offer 100 copies of a limited edition for a hefty $911. These will come in a custom display case from Singer's craftspeople, and they'll include exclusive artwork. SINGER VEHICLE DESIGN EXCLUSIVITY MAY NOW BE MORE ATTAINABLE AS POINT OF ENTRY BEGINS WITH BACKGROUND STORY "One More than 10: Singer and the Porsche 911" New Book – Perfect Holiday Gift for Porsche 911 Fans PR Newswire, LOS ANGELES – November 10, 2015 As the world continues to take notice of a little restoration shop in Southern California that has provided a re-birth of sorts to old and tired Porsche 964s, many have come to believe the ability to enter the inner circle of Singer Vehicle Design was well beyond reach. However, as the holiday season draws upon us, there's one pathway to ownership within a less limited perspective that enthusiasts just may find easier on their pocket-book too – that being the release of the background story of the impeccable craftsmanship within Rob Dickinson's "re"imagination of Porsche 911s and the launch of his book "One More Than 10: Singer and the Porsche 911" currently available at www.singervehicledesign.com on a pre-order basis, as well as through publishing house Stance & Speed at http://www.stanceandspeed.com/automotive-books/one-more-than-10-singer-and-the-porsche-911.