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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Buy a McLaren P1 GTR, Porsche 918 Spyder, and a Ferrari LaFerrari all in one place

The McLaren P1, Porsche 918 Spyder, and Ferrari LaFerrari, are arguably the three greatest hypercars yet. Of course, their extremely limited production meant that some ultra-wealthy individuals may have missed out on picking one up. In fact, to get a LaFerrari, you needed to have owned a certain number of Ferraris, and be in good graces with the company. However, if there are any super-rich car enthusiasts reading this right now, your chance to buy one or all of these three supercars is coming up next month at the RM Sotheby's Villa Erba auction in Italy. It will occur on May 27, and feature a McLaren P1 GTR, Porsche 918 Spyder Weissach, and Ferrari LaFerrari. 2016 McLaren P1 GTR McLaren fans, will RM Sotheby's won't offering just any McLaren P1, but rather the hardcore, track-prepped GTR variant. In fact, the GTR is so hardcore that it isn't legal for the street. This particular version went to specialist Lanzante to be converted for road use. Take note that it's only road legal in the UK, and it may not meet laws for other countries. However, that's still more than most GTRs can boast, and if you have the money for this, you shouldn't have any issue taking it to the UK to unleash the P1 GTR's 986 horsepower on public roads. This car could use some driving, too, as it only has about 223 miles on it, some of which included just one track event. RM Sotheby's expects this McLaren to go for between $3.4 million and $3.85 million. 2015 Porsche 918 Spyder Weissach View 31 Photos The Porsche 918 Spyder going up for auction is a special one as well. The first difference you'll notice is that it has been painted a custom color called "Arrow Blue," a hue specially mixed up as part of Porsche's custom paint service. It also features the lightweight Weissach package, which loses a few extra pounds by replacing an assortment of parts for lighter components. Among them are magnesium wheels and wheel bearings, carbon fiber roof, windshield frame, rear fenders, and rear view mirrors, and even titanium-backed brake pads. According to RM Sotheby's those pads have been replaced with fresh 918-spec pieces. The previous owner clearly enjoyed his or her 918, as it has just over 6,800 miles. In case you're interested in a well-loved 918, the auction house expects it to sell for just under $1.3 million to about $1.5 million.

Preparing for Le Mans 2014 Porsche remembers 1971 and the 917 [w/video]

Porsche has given us another look back at its successes at the 24 Hours of Le Mans. This time it's 1971, the year that its 917 set records that haven't all been eclipsed. It's 45-kilogram magnesium tube frame was the lightest, Jackie Oliver set the fastest in-race lap with a time that still stands, and winning drivers Helmut Marko - the same Helmut Marko currently with Infiniti Red Bull Racing - and Gilles Lethem did so many laps that their distance wasn't exceeded until the Audi R15 TDI did it in 2010.
1971 was also the year of the "Pink Pig." With bodywork created by a French aerodynamics firm, the wider, rounder 917 earned the porcine moniker so Porsche painted it pink and labeled it with the cuts you'd get from a pig. Sponsor Martini was so miffed they demanded all Martini branding be removed. No one can remove the thousands of photographs taken of the car ever since. Enjoy that and more in the video below.