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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams

Lightspeed Classic 911 rocks out with its sprockets out

Singer does a pretty damn good job re-imagining the Porsche 911, but the faithful will aptly tell you that it's not the only name in the business. Munich-based Autoaktiv Motorsport also does a pretty compelling rendition of the classic German sports car. It's called the Lightspeed Classic, and this video clip casts it in light as good as we've ever seen. The brainchild of former Porsche engineer Ralf Skatulla, the Lightspeed Classic is based on the 964 but upgrades some key components while keeping the classic style. Power comes from a 3.8-liter flat-six from the 964 RS (albeit rebuilt with titanium components) that's been retuned to deliver 340 horsepower. It's got the gearbox from a 996 Turbo, the clutch from a 997 GT3 RS, and the brakes from a 996 GT3 Cup, along with Michelin Pilot Sport rubber coating a set of Fuchs-style BBS alloys. The result, as you can see, is lovely. Especially with Tim Schrick behind the wheel. The German racing driver is also a television personality, co-hosting D Motor – Germany's equivalent to Top Gear – alongside Sabine Schmitz and Carsten van Ryssen. Which is all well and fine, but what you really want to do is scope out the footage for yourself. If you dig Porsches (or even if you don't), it'll probably be the best 49 seconds you'll spend all day. Related Video: