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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

You will spend hours playing with this Lego Porsche 911 GT3 RS

Owning an actual Porsche 911 GT3 RS is out of the price range for many enthusiasts, but a new Lego kit lets you park a massive example of Porsche's road-going racecar on your desk. At $299.99, it's not cheap, but this looks to be among the coolest Lego models ever. The Lego 911 GT3 RS comes in a giant box and includes a huge instruction manual. In addition to showing you how to build the car, it also has details about the real one. You definitely need ample free time to finish this kit, though. The 2,704 pieces let you build a working replica of the PDK gearbox, including reverse, and the finished model measures about 22 inches long and nearly 10 inches wide. According to Lego, the kit goes on sale online on June 1. To whet your appetite, check out the video above showing off the Porsche and its packaging. The clip below puts the model sports car next to the real thing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 42056 Porsche 911 GT3 RS Ages 16+. 2,704 pieces. US $299.99 - CA $349.99 - DE 299.99ˆ - UK GBP249.99 - DK 2599.00 DKK *Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing. Discover the iconic Porsche 911 GT3 RS! Experience the iconic Porsche 911 GT3 RS with this authentic LEGO® Technic replica. Inside the box you'll discover a special collector's book chronicling the history of LEGO Technic and Porsche GT cars, together with 4 original-design rims bearing the RS emblem. The sets of elements are boxed, and the building sequence gives an insight into the real-life vehicle's assembly process. The model features detailed, orange bodywork, red suspension springs, detailed headlights, taillights, brake calipers and rims with low-profile tires. The accessible cockpit features a detailed dashboard, working gearbox, steering wheel with gearshift paddles, racing seats and a glove compartment containing a unique serial number. Functions include opening doors and hood with storage compartment and suitcase, and an opening rear lid that houses a detailed flat 6 engine with moving pistons.

Jeep Wrangler and Mitsu PHEV driven, and Ford is up to something | Autoblog Podcast #539

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Associate Editor Joel Stocksdale. We talk about driving the 2018 Jeep Wrangler and Mitsubishi Outlander PHEV we had at our office. We speculate about the Ford Maverick and Michigan Central Station, talk Porsche Cayenne E-Hybrid news, and help spend a listener's money on a pair of vehicles. Autoblog Podcast #539 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars in the office: Jeep Wrangler and Mitsubishi Outlander PHEV Ford trademarks Maverick and Timberline Ford to buy Michigan Central Station? Porsche Cayenne E-Hybrid details Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Rumormill Ford Jeep Mitsubishi Porsche Car Buying Used Car Buying Crossover SUV Electric Hybrid Luxury Off-Road Vehicles michigan central station