2009 Porsche Gts on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche CEO outlines Cayenne diesel US repair proposal

Porsche has announced a plan to fix the emissions issue on the Cayenne with the 3.0-liter diesel V6, and it includes a software update and the replacement of the catalytic converter on some early examples, according to Reuters. The company believes these repairs are enough to make the SUVs emissions compliant, but the automaker's proposal still needs approval from the Environmental Protection Agency and California Air Resources Board before it can implement a recall. This authorization could come by the end of January. Note that the proposed 3.0-liter TDI plan is separate from the 2.0-liter TDI fix that was rejected by CARB on Tuesday. There are around 13,000 Cayennes on the road that the company needs to repair. Models from 2013 and 2014 would require a new catalytic converter and a software update, but those from 2015 and 2016 would just need the new software. "The technical aspects have all been submitted, we will wait whether there will still be proposals for corrections by the Americans," Porsche CEO Oliver Blume said to Reuters. He wasn't sure how long the repair process would take, but suggested less than half of the affected examples would require the upgraded exhaust hardware. Blume indicated to Reuters that Audi actually created this repair plan. The EPA first issued a violation notice against the 3.0 TDI in early November and later broadened it to around 85,000 vehicles from the 2009-2016 model years, including diesel examples of the Cayenne, Volkswagen Touareg, Audi A6, A7, A8, Q5, and Q7. Audi later admitted the engine contained previously undisclosed auxiliary emission control devices. CARB gave the automaker 45 days to come up with a recall proposal to fix the 15,000 affected models in the state. Related Video:

Pininfarina teases its Tesla- and Bugatti-baiting EV supercar

Pininfarina isn't being bashful when it comes to getting into the car business. The Italian design house has revealed a sketch of the PF0 Concept, an electric supercar aimed directly at the world's fastest and most expensive vehicles. With upward of 1,000 horsepower, along with an expected price in the millions of dollars, this extreme EV is meant as a calling card for Pininfarina's upcoming range of electric cars and SUVs. So should the likes of Tesla, Porsche, Ferrari, Bugatti and Lamborghini be worried? Pininfarina might be new to building its own cars, but the company has many decades of experience designing and engineering some of the most desirable cars of all time — including many of the finest supercars to have worn a Ferrari badge on their nose. As we reported earlier this year, Pininfarina has teamed with Indian auto manufacturer, Mahindra, to develop a range of high-end EVs. With this roughly $500 million investment, not to mention some engineering help from Croatian supercar manufacturer, Rimac, Pininfarina aims to start high. The company will first introduce a hypercar, based on the PF0 Concept, within two years, then bring along a range of more affordable electric cars and SUVs. These will more directly take on the likes of Porsche Cayenne, Lamborghini Urus, and Tesla Model X. So yes, if you're in the business of building expensive cars, especially ones with a lot of batteries positioned inside them, Pininfarina's plans for the PF0 (that's a zero, not the letter "O," by the way) should make you sit up and take notice. "Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," said Michael Perschke, CEO for Automobili Pininfarina. "Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market." According to its press release, Pininfarina is currently presenting its "business and product plans to prospective retailer partners, clients and media in New York this week." After its tour of the Big Apple, look for Pininfarina to officially reveal the PF0 Concept during Monterey Car Week in August. Related Video: Design/Style Green Bugatti Lamborghini Porsche Tesla Electric Future Vehicles Luxury Performance Pebble Beach supercar mahindra hypercar Rimac