2009 Porsche Cayenne Gts on 2040-cars

Auto blog

Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

2016 Porsche 911 R First Drive

Competition has forced the 911 GT3 RS to prioritize lap times over driving enjoyment. The 911 Carrera line has softened, now full of GT cars rather than the wild children of yore. Turbocharging is hitting the rear-engine Porsche en masse. All of this gave Porsche Motorsport a vacuum of emotion and purity to fill with just 991 examples of its glorious 911 R, a machine focused on putting unadulterated feel and enjoyment back into driving. Even amongst the diehard Porsche fraternity, just going faster doesn't work for everybody. They don't all want the thrill that comes from a high-downforce car running out of grip inches from a concrete wall. Not everybody loves suspensions so tied down that the slightest bump threatens the front splitter's continued existence. And many don't love turbochargers or want a computer to shift gears for them. Fortunately, just such people live, breathe, and work at Porsche Motorsport. This part of the company makes its living building Porsche's fastest machines, like the Cayman GT4 and the 911 GT3 and GT3 RS. But in an era when the bulk of Porsche's profits come from SUVs, Porsche Motorsport also sees itself as the guardian of the parent company's soul. Motorsport has enough pull that when it tells Porsche's board it needs a car like the 911 R the board listens. The quickest way to turn the 911 into a driver-connected car was to pull the weight out, and the easiest way to do that was to use the 911 GT3 RS as the basis. So it gets that car's magnesium roof, polycarbonate side and rear glass, carbon-fiber bonnet and front fenders, and lots of aluminum. The air conditioning got thrown out (you can pay to put it back in), as did the multimedia screen (ditto), the audio and navigation systems (ditto, ditto), the rear seats, and even the interior door handles. Cloth straps replace the latter so you can still get out of the car. At 3,020 pounds, the R is 110 lighter than the race-bred GT3 RS. Eschewing turbocharging in the interest of car-lover must-haves like induction noise, butterfly chirps, intuitive throttle response, and purity of sound, the 911 R simply borrowed the GT3 RS's 4.0-liter flat-six. So there's 500 horsepower of engine playing for keeps, the car ripping to 60 mph in 3.7 seconds from a standing start, hitting 124 mph in 11.6 seconds, and continuing on to 201 mph thanks to the lack of a monster, drag-inducing rear wing. The dry-sump engine revs and revs and feels like it wants to keep revving forever.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
BRZ STI?