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2015 Porsche 911 GTS starts at $114,200*

Purists often criticize Porsche for creating products like the Cayenne, Panamera and recently launched Macan, saying they dilute the true sports car spirit of the brand. It's an argument we've heard before, and one we counter with two points. First: No they don't. And second: These are Porsche's volume superstars, and the money they rake in allows the company to create dozens of versions of its well-liked sports cars. Want proof? Have a look at the gallery above, where you'll see four new versions of the 911, all with GTS badges on their rumps. This means Porsche now offers 19 versions of the 911. Nineteen.
Porsche offered a GTS version of the 911 in its previous generation, and this new one seeks to slot somewhere between the standard car and the hardcore GT3. It's available in coupe and cabriolet forms, with either rear- or all-wheel drive, starting at $114,200, *not including $995 for destination. The GTS Cabriolet comes in at $126,100, while models equipped with AWD will set you back $120,900 or $132,800 for the coupe or convertible, respectively.
All GTS models get the 430-horsepower version of the Carrera S' 3.8-liter flat-six with the Powerkit, which also includes the Sport Chrono package and the sport exhaust. If equipped with the PDK dual-clutch transmission, the 911 GTS will hit 60 miles per hour in just 3.8 seconds (or four seconds flat, if you've got the Cabriolet) - one tenth of a second quicker than the normal Carrera S. The car's top speed varies, depending on trim or transmission, but Porsche says the car will hit anywhere from 187 to 190 mph, flat out.

2015 Porsche Boxster GTS [w/video]

You know the sound: the startling pop-brraaap-pop-pop shotgun fire of unspent flammables coursing through exhaust pipes that usually signals a raw, naughty powerplant beneath the hood.
But when you're nestled in the Porsche Boxster GTS' snug seats, it's not a crackling small block V8 or a high-strung Italian flat crank making the devilish racket, but rather the new king of the Boxster/Cayman lineup, a 3.4-liter flat-six that produces 330 horsepower and 273 pound-feet of torque.
Within the emotional vacuum of a spec sheet, the Boxster GTS' pumped-up grunt seems pretty mild, with a gain of only 15 hp and 7 lb-ft, respectively. But the reworked acoustical experience goes a long way towards suggesting the GTS has a trace of racing blood in its veins, and might even be missing its catalytic converters. In addition to the sonorous, centrally positioned tailpipes, the cabin also fills with lovely mechanical strains thanks to the "Sound Symposer" acoustical amplifier that's trickled down into the Boxster/Cayman lineup from the 911 for the first time. Boxster S, we hardly knew ya.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.