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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Charles Morgan drives a wicked air-cooled Porsche 911 GT2

Porsche has made a fantastic array of driver's cars over the years, but few can still drum up the kind of excitement as the first 911 GT2. It launched in 1993, based (appropriately enough) on the 993-generation model to serve as a homologation special, and remains a cult classic over two decades later. So to review one, the blokes at Carfection brought in Charles Morgan, former managing director of his family's sportscar manufacturer. The 993-gen GT2 was the first of its breed, packing a 3.6-liter twin-turbo flat-six cooled by air and good for 430 horsepower, all driven to the rear wheels through a six-speed manual. It had a full roll cage, plastic fenders riveted over the wider track, and... little else. It was raw, engaging, and extremely rare. Only 57 road-going examples were made, and these days they're trading hands for stupid money that only investors could afford – but could not afford to drive lest it crash into a write-off. Little wonder that Harry Metcalfe opted for a non-original example that had been brought up to GT2 spec in the aftermarket, and that's what Mr. Morgan is driving here as well. That may make it less authentic, but it still looks like a blast to drive along twisting country roads. See for yourself in the eight-minute clip above, brought to you by the same chaps who used to make the Xcar videos. Related Video:

Porsche unlocks secrets of its mid-engine 911

Porsche is beginning to realize that it's sitting on a goldmine of automotive history with its secret vault full of rare cars. Autoblog toured it a few months ago, and we were amazed at all of the curiosities hidden inside. Now, it's starting to let more folks in thanks to a new series of YouTube videos. The first covered the 965 prototype that shoved a water-cooled, Audi V8 into one of its cars. Next up, a mid-engine 911 that acted as the powertrain test mule for the Boxster.
The Porsche 911 is inextricably linked to its rear-engine layout. They go together like peanut butter and jelly. However, at the time Porsche was developing the Boxster, the company didn't want to lay all of its cards out of the table during testing. As opposed to using camouflage, it put a whole different car on top. The prototype looked just like any other 911 Targa of the day, but the biggest giveaway that something was amiss was the heavily tinted rear window. By obscuring it, inquisitive journalists couldn't peak at the new engine that replaced the backseat.
It might not look like anything too important on the outside, but this is a major piece of Porsche Boxster history underneath. Scroll down to watch the video about this fascinating prototype.