2004 Porsche Cayenne Base Sport Utility 4-door 3.2l on 2040-cars

Auto blog

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Porsche planning Cayman GT4, 700-hp Turbo S e-Hybrids

The old wisdom when it came to the Porsche lineup was that the Boxster and Cayman needed to be kept in line so as not to encroach on even the lower end of the 911 range. But with the latest versions of the compact roadster and coupe, that logic has gone out the window. Especially with the introduction of the latest GTS models (pictured above). But that's not the end of the story. According to Motor Trend, Porsche is working on an even more powerful version of the Cayman that could carry the GT4 badge, positioning itself along the same lines as the 911 GT3 and GT2 – only, you know, smaller. Although our sources at Porsche would, predictably, neither confirm nor deny the report, MT has it that power could come from either a turbo-four or a more powerful flat-six, mated to the beefed-up DCT from the latest 911 GT3. A similar version of the Boxster could bring back the RS Spyder designation. That's not all Porsche is said to have in store, though. Based on the engineering that went into the 918 Spyder, Porsche could roll out a new range-topping model for the 911, Panamera and maybe even the Cayenne, packing a version of the 918's PHEV powertrain. Slotting in above the existing Turbo S variants of each model line, the new flagship models could pack 700 horsepower or more and be designated e-Hybrid in similar fashion as the 918.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.