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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

2015 Porsche Cayenne GTS proves performance is relative

The Turbo may be the most powerful model in the Cayenne range, but the GTS is arguably the enthusiast's choice. (In so far as a 4,500-pound crossover can be considered an "enthusiast's choice," anyway.) And now, after refreshing the rest of the Cayenne lineup, Porsche has revealed the new Cayenne GTS, alongside its new 911 GTS stablemate, here at the LA Auto Show. Like the new Cayenne S, the new GTS drops the previous version's atmospheric V8 for a 3.6-liter twin-turbo V6, but ups the output to 440 horsepower and 445 pound-feet of torque to propel Zuffenhausen's portliest to 62 in a scant 5.2 seconds. Alongside the power upgrade, the GTS gets a lowered air suspension and sportier exhaust, the beefier brakes from the Cayenne Turbo and an upgraded aero kit to help with the whole barn-door-profile thing. Just don't expect all that extra kit and the prestige of a Porsche badge on your crossover to come cheap, with prices starting at $95,500 (plus $995 destination).

Porsche boss admits Panamera's style is offputting

"There have been some small mistakes and we will do it better. For example the design could be better." - Matthias Mueller.
The design of the Porsche Panamera has been divisive, to say the least. Pretty much any Porsche with four doors was going to draw the ire of enthusiasts, but the fast-back-style roofline, prominent curves and seemingly never-ending hood have particularly irked some brand loyalists.