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Porsche, Audi team up for tech: autonomy, EVs, hybrids and more

Porsche and Audi have been working on a number of important technologies for future vehicles. The two luxury automakers, both part of the Volkswagen Group, have mostly appeared to guard the space between their brands despite some shared engines and a platform. While their goals may not always overlap – Porsche has shied away from fully autonomous driving, for instance ­– the two brands have decided they could move more quickly into their respective futures by putting their heads together. In that spirit, Audi and Porsche are partnering up for a "shared vehicle architecture strategy of the future." This collaboration will focus on future mobility, including the development electrification, digitization, and autonomous driving technology. And the teams have knowledge and resources to share with one another. Porsche is moving fast with electrification, adding more hybrid systems to its models and preparing to launch the ultra-fast-charging Mission E electric car. Audi has been pursuing autonomous driving, connected vehicle and V2X tech, and Shared Fleet programs. Combining the best and brightest of both companies should help accelerate R&D. Even if one or the other company doesn't put all of the co-developed technologies into its vehicles, they'll both be learning the lessons, and sharing resources should help keep costs in check. "We will cooperate wherever it makes sense," says Porsche Board of Management Chairman Oliver Blume. "But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future." Detail are still scarce, but Audi and Porsche will pin down a more a more specific sharing strategy as they develop their plan through 2025. While the cars continue to look and drive differently, expect Porsche and Audi to share more components and digital capabilities moving forward. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche planning Cayman GT4 racer

To say that Porsche is big in racing is like saying that Warren Buffett dabbles in mergers and acquisitions. But while it fields the 919 Hybrid at Le Mans and in the FIA World Endurance Championship, the bulk of its racing activities are undertaken by private teams that buy customer racecars from the factory. Those in turn are largely based on the 911, but the latest intel from the motor racing world indicates that Zuffenhausen is planning a more accessible customer race car.
The new, more affordable competition car is to be based on the Cayman and built to GT4 specifications, slotting in below the 911-based GT3 Cup, GT3 R and RSR. Autosport reports that Porsche has already developed a prototype and will shortly commence testing. Details are scarce at the moment, but the Cayman GT4 would seem to compete against the likes of the Aston Martin Vantage N24, Nissan 370Z Nismo GT4 and Maserati GranTurismo MC. It will also likely help Porsche foster enthusiasm for a potential road version that's already been spotted undergoing testing. Previous GT4 racing conversions of the Cayman, like the one pictured above, were carried out by third-party racing constructors not recognized by the factory.
Porsche may not be the only one showing interest in the category, however. BMW is said to similarly be considering a GT4-spec version of its M235i Racing model to compete in the same class, taking the place of the defunct M3 GT4 as the Bavarian marque's entry-level customer racing car.