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Porsche updates Macan range to match new GTS

Porsche just rolled out the new Macan GTS, packing a number of enhancements and updates. But while some of those revisions remain limited to that specific model, others are being shared across the Macan range. Chief among the updates to the Macan is the new Porsche Communication System, which was introduced on the latest 911 variants, then on the Macan GTS, and now on the rest of the small crossover lineup. The system centers around a seven-inch touchscreen display and integrates onboard wifi, Bluetooth and smartphone connectivity, and a new 3D navigation interface. The revised Macan can also be had with full dynamic LED headlights instead of the bi-xenon units. Finally, Porsche is also offering some new accessories for the Macan Turbo, including new interior and exterior packages, as pictured in the gallery above. There are new 21-inch wheels, trim pieces, and smoked rear lights for the outside, and Alcantara trim and other special touches for the cabin as well. The updates and packages are being rolled out initially in Porsche's home market, but should be arriving Stateside as well in due course. Exclusive exterior and interior packages for the Macan Turbo More functionality and individuality for the Porsche Macan Stuttgart. Porsche is significantly upgrading the Macan. To coincide with the world premiere of the Macan GTS at the Tokyo Motor Show 2015, the new model year of the compact SUV is also receiving enhanced infotainment and comfort features. The new Porsche Communication Management (PCM) now comes in the Macan as well. Just a short while ago, the system celebrated its debut in the 911. Highlights are real-time route navigation, simplified operation and an integrated Wi-Fi hotspot. Porsche is also offering new full-LED headlights as an option for all models of the sporty SUV. Greater comfort and functionality are augmented by a bonus in sportiness. A re-engineered steering controller provides a more direct handling experience and improved contact with the road. Extended exterior and interior packages are available as options exclusively for the Macan Turbo. Now customers can introduce even more individual styling to their vehicle. The new PCM generation: easier operation and improved connectivity The centrepiece of the infotainment system that comes as standard in all Macan models is the new, high-resolution seven-inch touchscreen. The redesigned user interface employs intuitive operation, similar to that of a smartphone.

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: