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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Autocar pits Porsche 911 Turbo S against Formula 4 racer

There is a long-running argument among performance car fans: power vs. weight. In one corner you get cars generally with small engines making modest numbers but able to corner like they are telepathic, and in the other there are big thumping mills that are rocketships in a straight line but lumber in the turns. Autocar takes an interesting look this continuum in a recent video pitting a 552-hp Porsche 911 Turbo S against a 185-hp Formula 4 racecar. It hopes to find whether the Porsche's huge power advantage is enough to defeat the better grip and aero offered by the nimble racer.
There's no doubt that the Porsche is an utterly fantastic road car. The 911 Turbo looks mean with all of those intakes to suck in cool air, and it backs up the posture with huge amounts of grip available thanks to its all-wheel drive-system. However, at 3,538 pounds, it's a bit of a porker compared to the 1,135-pound Formula 4 car. The open-wheel car boasts just a 2.0-liter naturally aspirated four-cylinder from Ford and a six-speed sequential-manual gearbox, but it has loads of downforce to make up for it.
It shouldn't be a surprise that the formula car wins in the corners. After all, that's what it's made for. So do you think the massive horsepower superiority of the Porsche is enough to even the playing field? Scroll down to watch the video and find out, and even if you're not curious of the winner the 911 does some mean powerslides.

Porsche updates 919 Hybrid LMP1 for 2015 assault [w/video]

Last season, Porsche returned to the top level of endurance racing with the 919 Hybrid, picking up a mantle that has seen the German marque win the 24 Hours of Le Mans a record sixteen times – more than any other manufacturer ever to compete at the legendary French race. Of course, Porsche didn't beat its sister company Audi right out of the box, but managed to win the last race in the FIA World Endurance Championship in Brazil before the season was done. This year it undoubtedly hopes to do even better, and this is the machine with which it will endeavor to take the top honors. Newly revised and optimized for the 2015 season, the new 919 Hybrid was just revealed on the eve of the first test session of the season at the Paul Ricard test track in the South of France. It may look largely the same as the model it succeeds, but benefits from numerous advancements made to help Porsche catch up with Audi and Toyota. For starters, Zuffenhausen has opted to step up to the eight-megajoule category, favoring the electric side of its hybrid powertrain over the internal combustion engine. So the compact 2.0-liter turbocharged V4 now drives in excess of 500 horsepower to the rear wheels, and the electric motor – powered by two energy recovery systems and a liquid-cooled lithium-ion battery – kicks in upwards of 400 hp to the front wheels. The rest of the package has been comprehensively updated as well, giving it a lower weight, improved rigidity, revised suspension and reshaped aerodynamic elements. Porsche will field two cars at most of the races this season, but will increase its team to three cars for certain races – one in black, one in white and one in red. Following the "prologue" test session at Paul Ricard this weekend, the season kicks off with the 6 Hours of Silverstone on April 12, when the new Porsche 919 Hybrid will take on the similarly revised Audi R18 E-Tron Quattro and Toyota TS040 Hybrid for the first time in earnest. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FIA World Endurance Championship (WEC) LMP1 presentation 2015 Porsche 919 Hybrid – proven base was extensively optimised Suttgart. At the Paul Ricard Circuit in France today, Porsche presented the second generation of its Le Mans Prototype 919 Hybrid race car as a technical evolution in a three-colour concept. Porsche also confirmed it will switch to the highest of the four energy categories in the LMP1 class.