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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Updated J.D. Power APEAL study shines on VW Group, Chevy

J.D. Power has just revealed the results of its 2013 APEAL Study, which looks at which brands have the most appealing cars based on sales figures, dealer inventory, brand loyalty, transaction and trade-in prices. The study was revamped for 2013, and places a larger focus on the new tech and infotainment options available to customers. All told, study participants gauged their vehicles on 77 different attributes, delivering a score out of a 1,000 points.
The Volkswagen Group had the greatest success of any corporation, topping the APEAL rankings with the Audi Allroad, Porsche Boxster, Porsche Cayenne, VW GTI and Passat. Chevrolet had the highest number of awards for a single brand, though, with the Avalanche, Sonic and Volt all taking home a prize.
The best brand overall was Porsche, which scored 884 out of a possible 1,000 points. The top Japanese brand was Lexus with a score of 847, while the top American brand was Cadillac, at 841. The best mainstream brand was Ram, which received a very respectable 817. The industry average for this year's study was 795, with 16 brands, all of which were mainstream, falling below the average.

Porsche Cayman GT4 spotted at the N?rburgring

It was just the other day that we first caught wind of Porsche's plans to build a GT4 version of the Cayman, and now we're already looking at spy shots of the vehicle in question undergoing testing at - where else? - the Nürburgring.
With more aggressive front-end aero, a GT3-style air vent ahead of the front hood, a large wing at the back, and spindly alloys packed with over-sized brakes at each corner, this Cayman is clearly more extreme than even the range-topping GTS. The rear diffuser and central exhaust tips look about the same as those you'd find at the back of the Cayman GTS, though.
What we can't see, of course, is what Porsche has slotted in under the rear glass, how it's upgraded the interior and how much weight it's stripped out of the thing to get it down to fighting weight, but you can bet it'll come with a substantial power bump and a stripped-out interior with racing buckets and little else to open the gap between it and the GTS... and close the gap to the 911 GT3 which it will join as the baby brother in Porsche's performance-focused lineup. Click above to view the double-batch of spy shots.