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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche names Oliver Blume as new CEO

With Matthias Muller stepping up to take over as the new chief executive of the entire Volkswagen Group, the Porsche division is going to need a new CEO of its own. Taking Muller's place will be Dr. Oliver Blume, who assumes his new responsibilities on October 1. Blume is no stranger to the higher ranks at Porsche, having served for over two years now as the executive in charge of the company's production and logistics. In that capacity, he oversaw the establishment of the workshop where the 918 Spyder was built by hand, and the expansion of the Leipzig plant to handle production of the Macan and Panamera. He'll now be stepping into bigger shoes, however, as chairman of the board of management – essentially the company's chief executive. At the same time, Porsche has also named Detlev von Platen as its head of sales and marketing. Von Platen has for the past seven years headed up the North American office, which recently lost its VP as well to Rolls-Royce, so they're going to need to make some new appointments in Atlanta. The previous marketing chief Bernhard Maier is moving to the Czech Republic to take over as CEO of Skoda. The company's CFO Lutz Meschke has also been named as deputy chairman of the executive board. The appointments come amidst a giant game of musical chairs within the Volkswagen Group. Aside from the ousting of former supervisory board chairman Ferdinand Piech five months ago, the diesel emissions scandal has seen the German industrial giant cleaning house within its top ranks and R&D staff. Most notable was the resignation of Martin Winterkorn, whose position at the head of the group's management board Muller will now assume. Supervisory Board of Porsche AG appoints Detlev von Platen Head of Sales and Marketing Oliver Blume is new Chairman of the Executive Board Stuttgart. At its meeting today, the Supervisory Board of Dr. Ing. h.c. F. Porsche AG appointed Dr. Oliver Blume (47) the Chairman of the Executive Board of the sports car manufacturer effective October 1, 2015. Blume succeeds Matthias Muller (62), who was appointed by the Supervisory Board of Volkswagen AG to be the new Chairman of the Board of Management of the Wolfsburg-based group. It has been exactly five years since Muller left Volkswagen to become the CEO of Porsche AG. Since the beginning of 2013, Blume has been a member of the Porsche Executive Board responsible for Production and Logistics.

1983 Motorweek showdown pits Porsche 928S vs. Chevy Camaro Z28

Last month, Motor Trend threw the Camaro Z/28 and Porsche 911 GT3 into the bear pit and let them fight it out. Way back in 1983, MotorWeek had the same idea, comparing the Camaro Z/28 to the Porsche 928S. At the time, the Camaro was America's best selling sports coupe, the 928S was Porsche's top-of-the-line model that also had the highest top speed of any car sold here. And the price differential was even more stark then: $13,600 for the Camaro, $45,000 for the Porsche. That put the Z/28's cast-iron, 5.0-liter V8 with 190 horsepower and 240 pound-feet of torque against the all-aluminum 4.7-liter V8 with 234 hp and 263 lb-ft in the 928S. Even with that and the Camaro being 14 inches longer than the Porsche, the American was a surprising 40 pounds lighter than the German. The show took them to Summit Point Raceway in West Virginia to see how close a relative performance bargain could hang with a the German GT. Both had five-speed manual transmissions, but the high-speed corners and tight sections of Summit Point would test other handling variables, including the "bone-rattling" Camaro's solid rear axle and disc and drum brake setup vis-a-vis the four-wheel disc brakes and independent suspension on the "firm-but-smooth" Porsche. Paradoxically, the larger disparity 22 years ago resulted in a closer result. Check out the video to see how the Summit was won. News Source: MotorWeek via YouTube Chevrolet Porsche Coupe Luxury Performance Classics Videos chevy camaro z28 porsche 928 retro review